If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Providing high quality customer service is a must for any... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
Many mobile car wash operators would like to add de-ionized... Read More
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Q: I have outgrown my home office and need to... Read More
Everyone wants to succeed in life. Most people want to... Read More
Part of the power plan is making sure you have... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
The Federal Trade Commission out of the blue decide in... Read More
A consultant must remember that the business belongs to the... Read More
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Before you want to build your business, you need to... Read More
Most business owners know when they need an accountant, but... Read More
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10 Best Practices to consider as your SBIR negotiations approach... Read More
It has been said that the only constant is change.... Read More
Marketing is one of the four corner-posts of a solid... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Take advantage of world politics today and start your own... Read More
One of the best marketing strategies a business or organization... Read More
Last week we discussed the importance of performing an autopsy... Read More
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There are no "rules of thumb" in the pursuit of... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
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Cash is King?That is what everyone tells us and it... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
I have a confession to make. My name is Caroline... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
Q: I will be retiring this year at age 60... Read More
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Do you know what your genius work is? It's the... Read More
We love Wichita because it has great all round weather... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
Some things in business are relatively easy to measure ?... Read More
As a specialist in getting restaurants open, it is surprising... Read More
I agree that knowledge should be free, but the next... Read More
Are you thinking of starting a small pressure washer business... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
We all know that a building has to have a... Read More
At first glance, this topic may seem a little repetitive,... Read More
In general, all of us know how to accomplish the... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Over the years I heard the best way to learn... Read More
It seems so long ago that I started my first... Read More
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