If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Those who are in the pressure washer business should not... Read More
Setting priorities in your business? Your first job is to... Read More
How to do itPeople skim through newspapers and magazines and... Read More
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How do you sponsor an event and get personal introductions... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
In this series of articles I'm going to show you... Read More
Business owners rarely go into business to deal with the... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Here are some sound debt collection techniques that can be... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
It's just like a marriageTo expect a bank manager or... Read More
Many small companies work very hard to get new accounts.... Read More
How is your pipeline structured?I assume most of you have... Read More
Buyers want both online and local information about where to... Read More
One of the critical success factors for service-related businesses is... Read More
Have you been searching for the perfect home-based business? I... Read More
Many have not experienced a fire up close. One year... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Let's face it, we all tend to get stuck in... Read More
Start thinking about buying an established business if you want... Read More
One of the biggest excuses franchisees of home based and... Read More
If you are in a franchise and have a territory... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
The stock market is still on a wild roller coaster... Read More
We all know that a building has to have a... Read More
If you are a motorcycle detailer and need to expand... Read More
Think of your business as a living, breathing, organism. It... Read More
One of the best marketing strategies a business or organization... Read More
What is in an information plan?Before you even meet with... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
You are probably hard at work promoting your business (and... Read More
What unspoken message are you sending your clients and customers?... Read More
You see it often in large shopping complexes. Customers seem... Read More
On June 8, 2004, the world witnessed what no one... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
Consistency is a huge word when operating your business. I... Read More
Many small business startups fail within the first 2 years... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
If you have ever had your antique shop or mall... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
How far can you go based on your relationship with... Read More
Are you a home or small business owner and you're... Read More
A recent survey showed that only 28.7% of small business... Read More
Just a few years ago, when one thought of a... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
If you're serious about wanting to start a business, the... Read More
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