If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A Brilliant Marketing Idea... sounds great but what is it?... Read More
Writing a business plan for a mobile car wash is... Read More
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So often small service businesses fail to exploit niches, which... Read More
Which questions do you need to ask to even get... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
In the heavy equipment cleaning business you can make good... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
If you're starting your own business or currently work for... Read More
In today's marketplace the words 'job security' have become an... Read More
Senior citizens are generally not a large marketing segment for... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
One of the best marketing strategies a business or organization... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Grow your Professional Organizer business by branching out into related... Read More
Congratulations, you are starting a small business! You are taking... Read More
What makes a business relationship?What really makes a business relationship?... Read More
It is imperative to have your business legally prepared. How... Read More
Being a small or home-based business owner can be loads... Read More
Early in my career, I wrote an article for a... Read More
What are the benefits of using a Freelance Consultant /... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
To get approval for your small business loan application, you... Read More
Should your business have a toll free number for customers... Read More
A thing worth doing is worth doing badly. Yes I... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
One of the first things you will need to set... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
Free money! Receive up to $25,000 that never has to... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Nothing can drive a business down faster than customers who... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Incredible as it sounds, you have a goldmine of free... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
As you reflect on this year and prepare for next... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
The resume writing service serves an important role in the... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
What could Seinfeld possibly have to do with marketing a... Read More
When you feel like you're always busy working on your... Read More
Database Problems in MarketingI have been working on a direct... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Part of the power plan is making sure you have... Read More
Many physical therapists in private practice have the appearance of... Read More
In the heavy equipment cleaning business you can make good... Read More
There is a continual trend we are seeing which I... Read More
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