If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
Here are some sound debt collection techniques that can be... Read More
A corporate shell could be liken to a house that... Read More
When we speak of branding most of the time people... Read More
As you may already know, asphalt paved parking lots do... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
A reader of one of my online sessions asked should... Read More
Sometimes the simple businesses are the ones, which make good... Read More
You've always liked flowers and you think the idea of... Read More
Have Some Time to Yourself One of the most important... Read More
Anyone in business today realizes both the natural dependency on... Read More
Some of the very qualities that attract people to the... Read More
Cash is King... That is what everyone tells us and... Read More
Great question!Freeing your time is an indisputably key element in... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Mobile detailers will find themselves with lots of competition even... Read More
For really tough boat hull cleaning you will need to... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
The efficiency of debt collection is the difference between a... Read More
One of the primary concerns all small businesses have is... Read More
When a regulator finds a target to go after to... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
How is your pipeline structured?I assume most of you have... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
Every employee would like to earn as high a salary... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
As you may already know, asphalt paved parking lots do... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
For really tough boat hull cleaning you will need to... Read More
There are several well-known truck washes in the Great State... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
As a solo entrepreneur or small business owner, one of... Read More
If you've been considering incorporating your small business, you've probably... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
"So what?" is a lovely question.It can lead to a... Read More
Many of us have noticed how some nearby communities seem... Read More
Managing cash flow is every small business owner's most important... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
So often small service businesses fail to exploit niches, which... Read More
Here are some useful tips on what to consider before... Read More
Articles abound advising the business community how to properly screen... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Some of the very qualities that attract people to the... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
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