If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Are you -- like 70 percent of small business owners... Read More
I believe the number one reason why a business will... Read More
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On June 8, 2004, the world witnessed what no one... Read More
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In my 18 years of consulting I have heard it... Read More
Last summer the FTC put forth a report and then... Read More
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What kinds of things effect mobile service businesses P and... Read More
Starting and managing a small business is no fun chore,... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Is it right for you?If you decide to advertise your... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
One major issue not being addressed right now in the... Read More
Running a business on the net these days can be... Read More
Many investors and business ethics professionals are calling for more... Read More
Microfiber cleaning towels have been around for about ten years... Read More
One overlooked individual in the process of taking a company... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
It's the dream of every person who starts a business... Read More
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Achieving real success should be the goal of any good... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
The choice to incorporate a small business in Florida has... Read More
All franchises must meet the legal definition of a franchise... Read More
If you are a motorcycle detailer and need to expand... Read More
Early in my career, I wrote an article for a... Read More
When a regulator finds a target to go after to... Read More
I've got good news and bad news. The good news... Read More
One of the most common horrific mistakes a business can... Read More
Many companies wish to expand and a few wish to... Read More
You'd like to go into business for yourself, and believe... Read More
In my previous article, Step 1, your challenge for the... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
There are no "rules of thumb" in the pursuit of... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Mobile carwashing is hard work, it is tough on the... Read More
How is your pipeline structured?I assume most of you have... Read More
Pressure washing companies must look for customers in the retail... Read More
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