If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There are no "rules of thumb" in the pursuit of... Read More
Most small businesses simply go about their daily business and... Read More
What makes a business relationship?What really makes a business relationship?... Read More
I ran a franchise company for many years, a car... Read More
When working from home, it is usual to find that... Read More
Articles abound advising the business community how to properly screen... Read More
As a home business proprietor, you may already realize why... Read More
The Boston suburbs seem to be rich with possible locations... Read More
So you want to start a business but you don't... Read More
What types of companies do you want to align yourself... Read More
Before you start a business we encourage you to prepare... Read More
A cherished business doctrine is that growth must be a... Read More
Did you know that satisfaction is the number one emotion... Read More
The life cycle of the typical small business is short... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
Starting and growing a small business can be a daunting... Read More
When is it a good thing to say no to... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
I'll be the first to admit that I went a... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
To maximum potential profits and dollars in a mobile washing... Read More
Cash flow. To stay in business, you've got to keep... Read More
Incredible as it sounds, you have a goldmine of free... Read More
Let me get right to the point. The single most... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Opening a carpet cleaning business is a great way to... Read More
Every company has a value proposition. That is a statement... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Owning a business is a challenging endeavor. If you're like... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Where would a business be without a business plan? A... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
If small business had no important outside audiences, it wouldn't... Read More
How much is your time really worth? Is it worth... Read More
My clients and many of my readers are small and... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Aside from the fear of losing a spreadsheet or research... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
If you're an entrepreneur responsible for your own small business... Read More
Remember the cleaning business is all about time ratio to... Read More
People will always stress that having a well researched business... Read More
A suggestion box is a really good idea for your... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Your business is making profits, but where is the cash?... Read More
Here are just a few ways to increase and diversify... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
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