If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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How careful are you with the data you collect from... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Until the day I learned to play chess I loved... Read More
You may find this Newsletter a little long winded but... Read More
You bet a name is important. Many small business owners... Read More
In general, all of us know how to accomplish the... Read More
"The way to develop self-confidence is to do the thing... Read More
If you are a small business you know that you... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
When do annoyances in a relationship become too much to... Read More
So there I was ? sitting in the audience of... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
As a company grows, the owner's role begins to change.... Read More
While there are few career paths that some would call... Read More
Q: I have outgrown my home office and need to... Read More
Every company has business pain, but the pain does not... Read More
What are the 5 best ways to gain new contacts?There... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
In my 18 years of consulting I have heard it... Read More
Why do you need an account plan?When you first decide... Read More
One of the simplest ways to expand your marketing efforts... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Many job applicants want a job but often do not... Read More
(Although this article is geared towards small business owners, the... Read More
When starting a business, you have to determine the method... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
And is having a logo really that important?My answer to... Read More
The challenges of the small business owner are well documented.... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Thinking of starting a business on line? If so there... Read More
As you reflect on this year and prepare for next... Read More
What would happen if you decided to take an extended... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
How do you find the best business partners?Finding a good... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
This is the tale of two business plans with very... Read More
Buying a franchise is not for everyone. This guide will... Read More
Have Some Time to Yourself One of the most important... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
When does your ego get in the way?Let's go back... Read More
Before you start a business we encourage you to prepare... Read More
Office support services can range from basic data entry to... Read More
Auto detailers are often asked to clean boats and detail... Read More
Managing cash flow is every small business owner's most important... Read More
Franchising is the fastest way to build small businesses, provide... Read More
What makes a business relationship?What really makes a business relationship?... Read More
What could Seinfeld possibly have to do with marketing a... Read More
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