If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
In many industries, image is one of the last things... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
If you're an entrepreneur responsible for your own small business... Read More
There are many factors to be considered when you are... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
It's just like a marriageTo expect a bank manager or... Read More
The Federal Trade Commission out of the blue decide in... Read More
Looking for a place to add a Quick Lube away... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
One major issue not being addressed right now in the... Read More
Security Professionals provide the products and services necessary to create... Read More
How a donation is different from a sponsorship and what... Read More
What image do you and your people portray to your... Read More
What unspoken message are you sending your clients and customers?... Read More
After over 30 years of participating in hundreds of businesses,... Read More
Providing high quality customer service is a must for any... Read More
Would you rather have one good client paying you five... Read More
If you're starting your own business or currently work for... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
If you are a small business and qualify to participate... Read More
Those who are in the pressure washer business should not... Read More
Commonly folks have asked me what the technical difference is... Read More
When you feel like you're always busy working on your... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Think of all of your business ideas as tiny seeds... Read More
As a company grows, the owner's role begins to change.... Read More
Here are just a few ways to increase and diversify... Read More
Why would you use an event pass?Event passes are often... Read More
You bet it's worth it. Publicity via news releases, along... Read More
There were only an estimated 1800 active franchisors in this... Read More
You need to be visible to attract customers, right? But... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
You see it often in large shopping complexes. Customers seem... Read More
A cherished business doctrine is that growth must be a... Read More
Many small companies work very hard to get new accounts.... Read More
Many mobile car wash operators would like to add de-ionized... Read More
I believe the number one reason why a business will... Read More
Why? Because they have access to world class public relations... Read More
The way you manage your money is one of the... Read More
When small businesses fail, the wreckage is often assigned to... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
A janitorial cleaning service is one of the best businesses... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
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