If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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How many "get rich schemes" have you joined? Or have... Read More
Large corporations use employee manuals to both educate employees about... Read More
A reader of one of my online sessions asked should... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Franchising has made the world look really small. The well... Read More
In a perfect world, starting a small business would be... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
One of the critical success factors for service-related businesses is... Read More
Your on-line success is based on your efforts and yours... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
My clients and many of my readers are small and... Read More
We all know how glorious those first warm days of... Read More
Never underestimate the power of perception! Perception plays a major... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
There are many factors to be considered when you are... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
How do marine type businesses start? Have you ever thought... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
One major issue not being addressed right now in the... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
Time. As a small business owner, it's the commodity you... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
The key to organizational focus and helping those who need... Read More
Remember the cleaning business is all about time ratio to... Read More
As a practise gets larger & larger the associated problems... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Should you buy a business opportunity or Franchise if you... Read More
A solopreneur I know disappears from my radar screen for... Read More
The Federal Trade Commission out of the blue decide in... Read More
Having their own business is something many millions of people... Read More
More sales and more profit. Isn't that what you want... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
When you awoke this morning, you found yourself buzzing with... Read More
If you are a small business and qualify to participate... Read More
Hogwash!That's what I say to people who tell me that... Read More
It is an American dream to own a business. But... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
First, we need to define the different kinds of skip... Read More
BioTechs even with the latest news had shed over 1000... Read More
For many small businesses, the "S" corporation is the business... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Why does research and education play an important part of... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
How do you make sure you have the business solutions... Read More
Pet Transportation Services are needed as the number of pets... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
Whether your target audience is in your neighborhood or across... Read More
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