If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Today is a Red Letter Day! It's special because today... Read More
When you feel like you're always busy working on your... Read More
Many investors and business ethics professionals are calling for more... Read More
The story is told of a tiger chasing some goats... Read More
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1. Leadership Is Learned ? While many people appear to... Read More
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We very much like what we see in Lubbock, TX... Read More
"So what?" is a lovely question.It can lead to a... Read More
In your small business debt collection laws will eventually become... Read More
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Business card size works well for invitations to special events.What... Read More
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An observation while returning home from a seminar: Getting away... Read More
Most businesses accept checks as form of payment for goods... Read More
We have all seen the mobile washing units cruising our... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Q: A friend told me that as a woman of... Read More
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Business Process Automation or BPA for short. This was a... Read More
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Cash is the lifeblood of any business. As humans need... Read More
My clients and many of my readers are small and... Read More
Work smarter, not harderWhat is one of the best ways... Read More
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If you interviewed business owners of failed businesses, a majority... Read More
Do you need grant funding for your nonprofit organization? If... Read More
Achieving real success should be the goal of any good... Read More
The following tips have come from a wide variety of... Read More
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The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
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Early in my career, I wrote an article for a... Read More
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