If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Before you start a business we encourage you to prepare... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
When should you create a foundation in order to solidify... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Where do you find more customers?How do you compete with... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
Work smarter, not harderWhat is one of the best ways... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
So it's time to invest some finances into advertising your... Read More
A lot of business owners I've spoken with lately have... Read More
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A Brilliant Marketing Idea... sounds great but what is it?... Read More
How often have you thumbed through a business opportunity magazine,... Read More
Costs of over regulation and over disclosure end up hurting... Read More
One of the great challenges for independent professionals and small... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Articles abound advising the business community how to properly screen... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Many pressure washing companies will be glad to take on... Read More
Last week we discussed the importance of performing an autopsy... Read More
How far can you go based on your relationship with... Read More
Many auto detailers fall short in their sales presentations. I... Read More
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As small business managers, we juggle limited resources in a... Read More
Just as you are about to say "good-bye" to your... Read More
Think of all of your business ideas as tiny seeds... Read More
Now that winter has passed, the annual ritual of spring... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
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A tongue-in-cheek look at the skills required to operate a... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
You need to be visible to attract customers, right? But... Read More
The success of your business is critically dependent on how... Read More
You are probably hard at work promoting your business (and... Read More
Why do you need an account plan?When you first decide... Read More
Free money! Receive up to $25,000 that never has to... Read More
Security Professionals provide the products and services necessary to create... Read More
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Today is a Red Letter Day! It's special because today... Read More
The story is told of a tiger chasing some goats... Read More
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