If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Gather round while I tell you the story of Kennebec... Read More
When we speak of branding most of the time people... Read More
We visited Lexus USA, home of the Lexus North America... Read More
American small business is again in transition. Many employees, now... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Franchising is the fastest way to build small businesses, provide... Read More
Some things in business are relatively easy to measure ?... Read More
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Just as you are about to say "good-bye" to your... Read More
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Why? Because they have access to world class public relations... Read More
Business checks are available in many styles and varieties. They... Read More
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"The way to develop self-confidence is to do the thing... Read More
What is the satisfaction & expectation review of the business... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
"What do you do?" It just might be one of... Read More
The story is told of a tiger chasing some goats... Read More
Most new small businesses won't be in business this time... Read More
Those who are in the pressure washer business should not... Read More
How do you sponsor an event and get personal introductions... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
All franchises must meet the legal definition of a franchise... Read More
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A suggestion box is a really good idea for your... Read More
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Quality control in franchising companies is paramount and all franchising... Read More
The last time I spoke and went into a bit... Read More
While there are few career paths that some would call... Read More
In a perfect world, starting a small business would be... Read More
There is a rather famous true story called "Acres of... Read More
Which questions do you need to ask to even get... Read More
For the employees, payday is the brightest day; they finally... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
What will your business look like a year from today?If... Read More
"What do you do?" It just might be one of... Read More
The choice of financing is an important determinant of whether... Read More
The Operations Plan is a critical component of any business... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Many have not experienced a fire up close. One year... Read More
Where do you look for the appropriate alliance?One of the... Read More
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