If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Pity parties are nothing new. In fact, we do it... Read More
Many small businesses do quite well due to the blood,... Read More
And is having a logo really that important?My answer to... Read More
When starting a business, you have to determine the method... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Most business owners do not think of selling their companies... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
What is in an information plan?Before you even meet with... Read More
Last week we discussed the importance of performing an autopsy... Read More
The success of your business is critically dependent on how... Read More
Sacred cows take a long time to die. We get... Read More
Your business is only as good as the number of... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
How much is your time really worth? Is it worth... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
In a quest for customers and to keep those customers,... Read More
Is it right for you?If you decide to advertise your... Read More
A solopreneur I know disappears from my radar screen for... Read More
If you interviewed business owners of failed businesses, a majority... Read More
A consultant must remember that the business belongs to the... Read More
Auto detailers are often asked to clean boats and detail... Read More
One of the critical success factors for service-related businesses is... Read More
Free money! Receive up to $25,000 that never has to... Read More
Q. I am a former pastor who left the ministry... Read More
There are several well-known truck washes in the Great State... Read More
As a home business proprietor, you may already realize why... Read More
It is imperative to have your business legally prepared. How... Read More
How do we keep track of our business deals?If you... Read More
Business owners rarely go into business to deal with the... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
Many investors and business ethics professionals are calling for more... Read More
If you're like me, you love accounting. It's so fascinating... Read More
If you're serious about wanting to start a business, the... Read More
Consistency is a huge word when operating your business. I... Read More
The employer / employee relations environment has been constantly evolving... Read More
Should your business have a toll free number for customers... Read More
Today is a Red Letter Day! It's special because today... Read More
If you're starting your own business or currently work for... Read More
In this series of articles I'm going to show you... Read More
(Although this article is geared towards small business owners, the... Read More
There is a great deal of abuse going on in... Read More
That's right ? are you making enough mistakes in your... Read More
The last time I spoke and went into a bit... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
What are the benefits of using a Freelance Consultant /... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
The single most important activity you can do in your... Read More
In the book Women and Small Business author gives all... Read More
Perhaps you are building a new home office or you... Read More
One of the first things you will need to set... Read More
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