If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Do you like animals? Would you like to work for... Read More
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Pardon my enthusiasm, but a large part of your small... Read More
Hogwash!That's what I say to people who tell me that... Read More
You bet it's worth it. Publicity via news releases, along... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
The success of your business is critically dependent on how... Read More
Due to the over regulation in the Franchising Industry and... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
It is not surprising that some people may perceive Six... Read More
Franchising has made the world look really small. The well... Read More
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Why should you do informative talks to smaller groups?Informative talks... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
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Many auto detailers fall short in their sales presentations. I... Read More
Senior citizens are generally not a large marketing segment for... Read More
One way to determine your companies mission statement is based... Read More
There is a continual trend we are seeing which I... Read More
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I am simply amazed at the problems some of my... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
It has been said that the only constant is change.... Read More
Small business success is very similar to learning to walk,... Read More
Many have not experienced a fire up close. One year... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Where do you find more customers?How do you compete with... Read More
What is the best time to expand a mobile car... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
The revenue history is a vital piece of your power... Read More
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The following are six essential skills to business success. You... Read More
Before you start a business we encourage you to prepare... Read More
Many people ask how many graphs or charts they should... Read More
As you may know, there are many ways to incorporate... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
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