If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you are a small business and qualify to participate... Read More
A solopreneur I know disappears from my radar screen for... Read More
If you own a mobile car washing, pressure washing or... Read More
Many mobile car wash operators would like to add de-ionized... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
In my 18 years of consulting I have heard it... Read More
Early in my career, I wrote an article for a... Read More
A janitorial cleaning service is one of the best businesses... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
If you are a franchisee of a large franchise system;... Read More
Does your small business have a banking and credit card... Read More
When is advice free and when should you charge for... Read More
When it comes to cost, how much can you afford... Read More
The resume writing service serves an important role in the... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
This is the tale of two business plans with very... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
One of the best ways to make money in the... Read More
A reader of one of my online sessions asked should... Read More
In today's economic climate, the first priority for the small... Read More
In my previous article, Step 1, your challenge for the... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
The success of your business is critically dependent on how... Read More
You bet a name is important. Many small business owners... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
How careful are you with the data you collect from... Read More
Here are seven ways for owners of small businesses to... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
One thing I have noticed in my travels to different... Read More
What image do you and your people portray to your... Read More
Here are some useful tips on how to select a... Read More
The success of your business is critically dependent on how... Read More
If you run a pressure washing business it is a... Read More
Achieving real success should be the goal of any good... Read More
As you may already know, asphalt paved parking lots do... Read More
When it comes to cost, how much can you afford... Read More
Recently one of my customers told me the chaos swirling... Read More
Q: Is the online world the best place to sell... Read More
Here is an interesting case study of a company, which... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
Anyone in business today realizes both the natural dependency on... Read More
I agree that knowledge should be free, but the next... Read More
Many new ventures are preoccupied with all the money they... Read More
Just recently, I took a break and caught "The Return... Read More
Remember the training programs, seminars, and workshops you had to... Read More
The last time I spoke and went into a bit... Read More
If you're like me, you love accounting. It's so fascinating... Read More
So you think you're not justified in taking time away... Read More
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