If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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American small business is again in transition. Many employees, now... Read More
Until the day I learned to play chess I loved... Read More
As small business owners we're in business to make money... Read More
Most pressure washing companies never look into some of the... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
When is it a good thing to say no to... Read More
If you are thinking of turning your current into a... Read More
Pardon my enthusiasm, but a large part of your small... Read More
The life cycle of the typical small business is short... Read More
Competition in the business world is often viewed as a... Read More
Tap these treasures of ideas. The best money you can... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
One of the critical success factors for service-related businesses is... Read More
Auto detailers are often asked to clean boats and detail... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Everything starts with a business plan: If you don't have... Read More
Nothing can drive a business down faster than customers who... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
Hogwash!That's what I say to people who tell me that... Read More
One overlooked individual in the process of taking a company... Read More
If you discovered the bottom line in your business depended... Read More
Buyers want both online and local information about where to... Read More
There is a great deal of abuse going on in... Read More
Are you a small business owner who wants to expand... Read More
Last week's question from Anthony R. on how to choose... Read More
Database Problems in MarketingI have been working on a direct... Read More
A reader of one of my online sessions asked should... Read More
If you are the boss and you think your job... Read More
One of the primary concerns all small businesses have is... Read More
Starting the blind cleaning business is one of the best... Read More
No matter how small your small business is, it is... Read More
For really tough boat hull cleaning you will need to... Read More
Not sure how to start a small business? This guide... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
It's obvious when a small business has accepted the fact... Read More
One of the biggest fears people have about starting a... Read More
What could Seinfeld possibly have to do with marketing a... Read More
There are almost as many opinions and views on marketing... Read More
Here is an interesting case study of a company, which... Read More
In a world full of complications sometimes we overlook the... Read More
Having their own business is something many millions of people... Read More
If your home business is not performing the way you... Read More
Early in my career, I wrote an article for a... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
I frequently give presentations at small business gatherings, providing me... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
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