If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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All franchises must meet the legal definition of a franchise... Read More
Cash is King... That is what everyone tells us and... Read More
Q. I am a former pastor who left the ministry... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
I meet and talk to hundreds and hundreds of business... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Has this ever happened to you... 'John, you have a... Read More
If your home business is not performing the way you... Read More
What would happen if you decided to take an extended... Read More
If you are a franchisee of a large franchise system;... Read More
As small business managers, we juggle limited resources in a... Read More
You may find this Newsletter a little long winded but... Read More
The life cycle of the typical small business is short... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
There are no "rules of thumb" in the pursuit of... Read More
Think of your business as a living, breathing, organism. It... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
You've been meaning to tend to the administration part of... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
One of the great challenges for independent professionals and small... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
"Inch by inch, row by row...that's the way my garden... Read More
When a regulator finds a target to go after to... Read More
In today's economic climate, the first priority for the small... Read More
Are you -- like 70 percent of small business owners... Read More
Providing high quality customer service is a must for any... Read More
Are you a home or small business owner and you're... Read More
Expanding your business requires you to take a good hard... Read More
Now that winter has passed, the annual ritual of spring... Read More
Success is the desire of everyman on the face of... Read More
Quality control in franchising companies is paramount and all franchising... Read More
The success of your business is critically dependent on how... Read More
So you want to get into the auto detailing business... Read More
I love lists. I make them for everything. And I'm... Read More
Thankfully, most of us will never find out. That is... Read More
There are almost as many opinions and views on marketing... Read More
How do marine type businesses start? Have you ever thought... Read More
To wash an airplane there are many items you will... Read More
You make the decision to go into business and for... Read More
How do you find the best business partners?Finding a good... Read More
Running a business on the net these days can be... Read More
You see it often in large shopping complexes. Customers seem... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
Many job applicants want a job but often do not... Read More
Small business owners often enter their field with great expectations.... Read More
That sizzling sound you're hearing may be a symptom of... Read More
One of the biggest excuses franchisees of home based and... Read More
If your home business is not performing the way you... Read More
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