If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Franchisors of home based and mobile businesses need to carefully... Read More
Treat your business as a serious, full-time business and be... Read More
And is having a logo really that important?My answer to... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
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If you're an entrepreneur responsible for your own small business... Read More
I meet and talk to hundreds and hundreds of business... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
How is your pipeline structured?I assume most of you have... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
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"So what?" is a lovely question.It can lead to a... Read More
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Car Wash Crime in the Hood. Apparently not everyone is... Read More
You only have so much time in a day right?So... Read More
Everyday more web based companies enter the business scene. The... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
I started working with another new client last week. He... Read More
One way to determine your companies mission statement is based... Read More
Business consulting opportunities might be just what your are looking... Read More
E-mail and Internet use are integral parts of the typical... Read More
Everything starts with a business plan: If you don't have... Read More
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CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
How is your pipeline structured?I assume most of you have... Read More
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Last summer the FTC put forth a report and then... Read More
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Database Problems in MarketingI have been working on a direct... Read More
How careful are you with the data you collect from... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Everyone loves a good story. Whether it's the story of... Read More
Are you a home or small business owner and you're... Read More
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Boston itself covers 50 square miles of concrete and traffic,... Read More
Providing high quality customer service is a must for any... Read More
Like most regulatory bodies in the United States, the Federal... Read More
Ok, so next to the taxman, your company payroll department... Read More
To get approval for your small business loan application, you... Read More
Great question!Freeing your time is an indisputably key element in... Read More
In your small business debt collection laws will eventually become... Read More
You've come up with the best idea since sliced bread,... Read More
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Just as you are about to say "good-bye" to your... Read More
Every company has business pain, but the pain does not... Read More
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