If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you're just ramping up your small business email newsletter,... Read More
Has this ever happened to you... 'John, you have a... Read More
While there are few career paths that some would call... Read More
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That's right ? are you making enough mistakes in your... Read More
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One of the great challenges for independent professionals and small... Read More
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No, I'm not talking about gambling or dairy cows ?... Read More
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On Monday the Department of Corporations in California revoked franchise... Read More
Great question!Freeing your time is an indisputably key element in... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Support is critical for your small business survival. You may... Read More
If you've been considering incorporating your small business, you've probably... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
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If you own a small business, you should know that... Read More
As an Investment Representative you've worked hard to build trust... Read More
Ok, you have successfully accomplished your dream of being the... Read More
(Although this article is geared towards small business owners, the... Read More
The following are six essential skills to business success. You... Read More
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1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
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Most business owners know when they need an accountant, but... Read More
What will your business look like a year from today?If... Read More
How is your pipeline structured?I assume most of you have... Read More
It is imperative to have your business legally prepared. How... Read More
Senior citizens are generally not a large marketing segment for... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
A top executive called up me late in the night.... Read More
To get approval for your small business loan application, you... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
As stability emerges in the Middle East there will be... Read More
The story is told of a tiger chasing some goats... Read More
You can provide affordable health care plans to your employees.... Read More
Articles abound advising the business community how to properly screen... Read More
One of the primary concerns all small businesses have is... Read More
It is estimated that 78% of all small business start-ups... Read More
The resume writing service serves an important role in the... Read More
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A few years ago, I visited Beijing for the first... Read More
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