If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Pardon my enthusiasm, but a large part of your small... Read More
"So what?" is a lovely question.It can lead to a... Read More
When you hear the word "success" does it bring on... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
"I don't know the key to success, but the key... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Auto detailers are often asked to clean boats and detail... Read More
If you're just ramping up your small business email newsletter,... Read More
In the world today, many people are further in debt... Read More
If you ask most small business owners what priority CRM... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
What does it take to grow a business and run... Read More
Competition in the business world is often viewed as a... Read More
Remember the training programs, seminars, and workshops you had to... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Due to the over regulation in the Franchising Industry and... Read More
Franchisor expansion policies are not as simple as one might... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
One of the hidden perks of raising six children is... Read More
Traditional advertising methods are still being used for almost 90%... Read More
I was floored! I couldn't believe what they were saying!... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Are you a small business owner who wants to expand... Read More
Tap these treasures of ideas. The best money you can... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
How far away is the person you need to meet?We... Read More
Those who are in the pressure washer business should not... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Buying a franchise is not for everyone. This guide will... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Here are just a few ways to increase and diversify... Read More
Pity parties are nothing new. In fact, we do it... Read More
Many investors and business ethics professionals are calling for more... Read More
Seventy percent of US households use the web when shopping... Read More
Before you start a business we encourage you to prepare... Read More
Most folks in the pressure washing business are happier to... Read More
Does your company have a community relation strategy? Have you... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
A reader of one of my online sessions asked should... Read More
Gather round while I tell you the story of Kennebec... Read More
If you own a small business, then you know the... Read More
The day care industry is expanding. There are now more... Read More
Treat your business as a serious, full-time business and be... Read More
You bet it's worth it. Publicity via news releases, along... Read More
I was floored! I couldn't believe what they were saying!... Read More
Hogwash!That's what I say to people who tell me that... Read More
Opportunities for home show businesses have never been more abundant.... Read More
One of the critical success factors for service-related businesses is... Read More
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