If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Concrete cleaning can be a lucrative business to start. Here... Read More
Most small businesses simply go about their daily business and... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
When starting a business, you have to determine the method... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Starting the blind cleaning business is one of the best... Read More
The Customer Analysis section of the business plan assesses the... Read More
Why does a good business relationship rely on having some... Read More
With all the cabinet refacing business opportunities out there, you... Read More
Everyone wants to succeed in life. Most people want to... Read More
A reader of one of my online sessions asked should... Read More
What is the best time to expand a mobile car... Read More
If you are a non-operator owner of many work trucks,... Read More
When you hear the word "success" does it bring on... Read More
As a practitioner and student of Small Business Marketing, I... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Most pressure washing companies never look into some of the... Read More
First, we need to define the different kinds of skip... Read More
Are you tired yet of all the books out there... Read More
The start of a new year is a time for... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
Think of your business as a living, breathing, organism. It... Read More
The key to organizational focus and helping those who need... Read More
Many investors and business ethics professionals are calling for more... Read More
As an Investment Representative you've worked hard to build trust... Read More
If you're anything like me then you dislike with a... Read More
Most small businesses simply go about their daily business and... Read More
You've been meaning to tend to the administration part of... Read More
How do we keep track of our business deals?If you... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
The air in my client's office nearly crackled with her... Read More
I love lists. I make them for everything. And I'm... Read More
(Although this article is geared towards small business owners, the... Read More
The reason we Franchisors call it an exclusive territory is... Read More
In my 18 years of consulting I have heard it... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Running a business, whether large, small or in your home,... Read More
Why should you describe your business to others in 5... Read More
One of the primary concerns all small businesses have is... Read More
In the world today, many people are further in debt... Read More
When you awoke this morning, you found yourself buzzing with... Read More
The choice of financing is an important determinant of whether... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
In today's marketplace the words 'job security' have become an... Read More
Does your company have a community relation strategy? Have you... Read More
In the first article we mentioned the main characteristics that... Read More
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