If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Your product is dying. With the same inevitability that we... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
In the heavy equipment cleaning business you can make good... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Would it help you as a real estate investor to... Read More
Some things in business are relatively easy to measure ?... Read More
It's just like a marriageTo expect a bank manager or... Read More
Are you tired yet of all the books out there... Read More
While there are few career paths that some would call... Read More
How do you find the best business partners?Finding a good... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Recently one of my customers told me the chaos swirling... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
Business owners rarely go into business to deal with the... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Why should you describe your business to others in 5... Read More
The challenges of the small business owner are well documented.... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Many have not experienced a fire up close. One year... Read More
That's right ? are you making enough mistakes in your... Read More
You are probably hard at work promoting your business (and... Read More
For really tough boat hull cleaning you will need to... Read More
Most businesses accept checks as form of payment for goods... Read More
Most small business owners are faced with so many responsibilities... Read More
Many pressure washing companies will be glad to take on... Read More
Most new small businesses won't be in business this time... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
In the first part of this article I put forward... Read More
Did you know that satisfaction is the number one emotion... Read More
A successful joint venture marketing effort is the goal of... Read More
Q: After years of dreaming about starting my own business,... Read More
If you've been considering incorporating your small business, you've probably... Read More
Is it right for you?If you decide to advertise your... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
This morning, I went to take a short walk outside.... Read More
A lot of business owners I've spoken with lately have... Read More
No matter your age or station in life, we all... Read More
Some marine biologists feel that the concentration of dead marine... Read More
Why do you need an account plan?When you first decide... Read More
If your home business is not performing the way you... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
If you're like me, you love accounting. It's so fascinating... Read More
What is in an information plan?Before you even meet with... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
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