If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In the 2003 Auto Laundry News Survey it was determined... Read More
When you feel like you're always busy working on your... Read More
Many small business startups fail within the first 2 years... Read More
There are no "rules of thumb" in the pursuit of... Read More
I started working with another new client last week. He... Read More
Why does consistency in the message have an effect on... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Most business owners do not think of selling their companies... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
Car wash businesses are unique to other businesses. In fact... Read More
I believe the number one reason why a business will... Read More
A solopreneur I know disappears from my radar screen for... Read More
The modern Franchise business model and the much different business... Read More
Each day we hear of companies entering the franchising industry.... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
Until the day I learned to play chess I loved... Read More
That's right ? are you making enough mistakes in your... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Whether your target audience is in your neighborhood or across... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
Am I the only one that does not have an... Read More
Time. As a small business owner, it's the commodity you... Read More
Here are just a few ways to increase and diversify... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Does your small business have a banking and credit card... Read More
Owning a business is a challenging endeavor. If you're like... Read More
If you are in a franchise and have a territory... Read More
We all know how glorious those first warm days of... Read More
How do you know when an alliance needs to be... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Many years ago, I had warned the carwash industry of... Read More
There are many choices when thinking about a small business... Read More
What is a Family Business? A family business is basically... Read More
The success of your business is critically dependent on how... Read More
One way to determine your companies mission statement is based... Read More
(Although this article is geared towards small business owners, the... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
How do you find the best business partners?Finding a good... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Want your small business to flip instead of flop?! Statistically... Read More
What is in an information plan?Before you even meet with... Read More
It is imperative to have your business legally prepared. How... Read More
What are the benefits of using a Freelance Consultant /... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
You are probably hard at work promoting your business (and... Read More
You make the decision to go into business and for... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
Many physical therapists in private practice have the appearance of... Read More
A corporate shell could be liken to a house that... Read More
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