If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Everyone is talking about small businesses. In 1993, when it... Read More
Most small business owners are faced with so many responsibilities... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
If you are in the professional car care business you... Read More
The stock market is still on a wild roller coaster... Read More
My colleague, Jane, recently lamented to me an all too... Read More
If you've been considering incorporating your small business, you've probably... Read More
Pet Transportation Services are needed as the number of pets... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Why would you use an event pass?Event passes are often... Read More
Every business starts with an idea or a dream. To... Read More
Many new ventures are preoccupied with all the money they... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Starting and managing a small business is no fun chore,... Read More
As you reflect on this year and prepare for next... Read More
We love Wichita because it has great all round weather... Read More
One of the best marketing strategies a business or organization... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
If a customer owes your local business money, it's hard... Read More
You can't imagine how many people ask me how I... Read More
Sometimes the simple businesses are the ones, which make good... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Many of us have noticed how some nearby communities seem... Read More
Support is critical for your small business survival. You may... Read More
The difference between rates and wages is not always clear... Read More
Perhaps you are building a new home office or you... Read More
Time. As a small business owner, it's the commodity you... Read More
So often small service businesses fail to exploit niches, which... Read More
Sometimes the simple businesses are the ones, which make good... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Most business owners do not think of selling their companies... Read More
It is estimated that 78% of all small business start-ups... Read More
You'd like to go into business for yourself, and believe... Read More
Success is the desire of everyman on the face of... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
One of the simplest ways to expand your marketing efforts... Read More
What does buying a fat pig have to do with... Read More
Some things in business are relatively easy to measure ?... Read More
The choice of financing is an important determinant of whether... Read More
If you've been thinking about starting a business, but are... Read More
WHEN you are operating or planning a small business that... Read More
Many new ventures are preoccupied with all the money they... Read More
Business Process Automation or BPA for short. This was a... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Being a small or home-based business owner can be loads... Read More
Ok, you have successfully accomplished your dream of being the... Read More
Grow your Professional Organizer business by branching out into related... Read More
What are the best methods for keeping a good business... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
When starting a business, you have to determine the method... Read More
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