If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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On June 8, 2004, the world witnessed what no one... Read More
Writing a business plan for a mobile car wash is... Read More
Here are a few tips on how to hand out... Read More
The air in my client's office nearly crackled with her... Read More
American small business is again in transition. Many employees, now... Read More
The less a business pays for goods and services the... Read More
In today's fast paced marketplace it is easy to neglect... Read More
The start of a new year is a time for... Read More
The American system of business management has been admired and... Read More
Q: I have outgrown my home office and need to... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Having a successful business means also having a good working... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
When working from home, it is usual to find that... Read More
Whether it has been thrust upon you by external market... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Each day we hear of companies entering the franchising industry.... Read More
Ok, so next to the taxman, your company payroll department... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
In my previous article, Step 1, your challenge for the... Read More
That's right ? are you making enough mistakes in your... Read More
If you run a mobile car wash, mobile fleet washing... Read More
If small business had no important outside audiences, it wouldn't... Read More
There will come a time in your business where you... Read More
You bet it's worth it. Publicity via news releases, along... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Fuel prices these days are quite high and they take... Read More
The revenue history is a vital piece of your power... Read More
A suggestion box is a really good idea for your... Read More
How do marine type businesses start? Have you ever thought... Read More
"The way to develop self-confidence is to do the thing... Read More
The goals of businesses have undergone much evolution from the... Read More
The employer / employee relations environment has been constantly evolving... Read More
Here are a few tips on how to hand out... Read More
When a regulator finds a target to go after to... Read More
Most small businesses simply go about their daily business and... Read More
Why do you need an account plan?When you first decide... Read More
If you have a busy private practice, chances are you... Read More
If you are a franchisee of a large franchise system;... Read More
We very much like what we see in Lubbock, TX... Read More
First, we need to define the different kinds of skip... Read More
This morning, I went to take a short walk outside.... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Now that winter has passed, the annual ritual of spring... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
After over 30 years of participating in hundreds of businesses,... Read More
E-mail and Internet use are integral parts of the typical... Read More
So you want to get into the auto detailing business... Read More
Here are some important points to take note of if... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
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