If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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It's just like a marriageTo expect a bank manager or... Read More
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I agree that knowledge should be free, but the next... Read More
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1. Have A Strong Constitution ? Justices deliver decisions by... Read More
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Think the best way to get more customers is to... Read More
Whether it has been thrust upon you by external market... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
As small business owners we're in business to make money... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
In the heavy equipment cleaning business you can make good... Read More
One of the first things you will need to set... Read More
Before you want to build your business, you need to... Read More
A Mattress Cleaning Business might be just for you if... Read More
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1. There Are No "gimmes" ? They count two-foot putts... Read More
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A reader of one of my online sessions asked should... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Grow your Professional Organizer business by branching out into related... Read More
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If you want to start a business in 2005, and... Read More
I am simply amazed at the problems some of my... Read More
Have you been searching for the perfect home-based business? I... Read More
If I had $1.00 every time I heard someone say... Read More
You know your prospects need what you sell. You know... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
My clients and many of my readers are small and... Read More
Every employee would like to earn as high a salary... Read More
Database Problems in MarketingI have been working on a direct... Read More
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Starting and growing a small business can be a daunting... Read More
In the first article we mentioned the main characteristics that... Read More
Why? Because they have access to world class public relations... Read More
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American small business is again in transition. Many employees, now... Read More
I started working with another new client last week. He... Read More
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