If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Those who are in the pressure washer business should not... Read More
Having a successful business means also having a good working... Read More
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Researching information for a recent business plan, I came across... Read More
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Everyday more web based companies enter the business scene. The... Read More
Each day we hear of companies entering the franchising industry.... Read More
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It's the dream of every person who starts a business... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Never underestimate the power of perception! Perception plays a major... Read More
If you are just starting your business, or if you... Read More
Why do you need an account plan?When you first decide... Read More
What unspoken message are you sending your clients and customers?... Read More
A recent survey showed that only 28.7% of small business... Read More
What does buying a fat pig have to do with... Read More
Many pressure washing companies will be glad to take on... Read More
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Back when I owned an inventory-based business, one of my... Read More
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If a customer owes your local business money, it's hard... Read More
Most small businesses simply go about their daily business and... Read More
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Hogwash!That's what I say to people who tell me that... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
When should you create a foundation in order to solidify... Read More
Competition in the business world is often viewed as a... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Each day we hear of companies entering the franchising industry.... Read More
Before you want to build your business, you need to... Read More
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-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
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So you think you're not justified in taking time away... Read More
As a home business proprietor, you may already realize why... Read More
Sacred cows take a long time to die. We get... Read More
What could Seinfeld possibly have to do with marketing a... Read More
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