If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Business owners rarely go into business to deal with the... Read More
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The FTC Franchise Rule maybe changed, as the Federal trade... Read More
It seems so long ago that I started my first... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Marketing is one of the four corner-posts of a solid... Read More
When working properly, computers enable small businesses to make big... Read More
Do you sometimes find yourself just going "through the motions"... Read More
Starting the blind cleaning business is one of the best... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
If you're like the rest of us, you've spent a... Read More
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Get maximum results with minimum effort. Sounds great doesn't it?... Read More
And is having a logo really that important?My answer to... Read More
Data. Most people think it is a term relegated to... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
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The air in my client's office nearly crackled with her... Read More
Grow your Professional Organizer business by branching out into related... Read More
Small business owners can relieve a lot of their own... Read More
Technical writing services are employed to explain the details of... Read More
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Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
So you want to start a business but you don't... Read More
To maximum potential profits and dollars in a mobile washing... Read More
It's a strange anomaly.Most people who set out to start... Read More
Nothing can drive a business down faster than customers who... Read More
A Private Investigator is a professional trained in the art... Read More
Some things in business are relatively easy to measure ?... Read More
The efficiency of debt collection is the difference between a... Read More
To wash an airplane there are many items you will... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Looking for ways to boost your cash flow? As a... Read More
A reader of one of my online sessions asked should... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Researching information for a recent business plan, I came across... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
What is the satisfaction & expectation review of the business... Read More
If you're starting your own business or currently work for... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
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