If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Hew Hampshire car wash market. Well we have visited every... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
Q: I have outgrown my home office and need to... Read More
An observation while returning home from a seminar: Getting away... Read More
1. TargetYou are not all things to all people. Decide... Read More
You can provide affordable health care plans to your employees.... Read More
Seems as though there are a lot of business closings... Read More
It is estimated that 78% of all small business start-ups... Read More
As a home business proprietor, you may already realize why... Read More
To wash an airplane there are many items you will... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Pressure washing companies must look for customers in the retail... Read More
Remember the cleaning business is all about time ratio to... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
If small business had no important outside audiences, it wouldn't... Read More
Want your small business to flip instead of flop?! Statistically... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
At first glance, this topic may seem a little repetitive,... Read More
Over regulation of small business is so intense it is... Read More
Consistency is a huge word when operating your business. I... Read More
Every business starts with an idea or a dream. To... Read More
You make the decision to go into business and for... Read More
When it comes to cost, how much can you afford... Read More
Many investors and business ethics professionals are calling for more... Read More
A cherished business doctrine is that growth must be a... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
Auto detailers are often asked to clean boats and detail... Read More
That's right ? are you making enough mistakes in your... Read More
Why do you need an account plan?When you first decide... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
"The way to develop self-confidence is to do the thing... Read More
We were more than excited. Our women's doubles tennis team... Read More
"So what?" is a lovely question.It can lead to a... Read More
If a customer owes your local business money, it's hard... Read More
In today's fast paced marketplace it is easy to neglect... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Here are just a few ways to increase and diversify... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
The air in my client's office nearly crackled with her... Read More
I recently met with a very successful magazine publisher who... Read More
Franchising is the fastest way to build small businesses, provide... Read More
You've probably heard the statistic that 95% of small businesses... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
In general, all of us know how to accomplish the... Read More
In a world full of complications sometimes we overlook the... Read More
When you hear the word "success" does it bring on... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
How to do itPeople skim through newspapers and magazines and... Read More
How do we keep track of our business deals?If you... Read More
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