If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Why Alliances FailWhen do you know an alliance is falling... Read More
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Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
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-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Over regulation of small business is so intense it is... Read More
Small business success is very similar to learning to walk,... Read More
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How is your pipeline structured?I assume most of you have... Read More
In the world today, many people are further in debt... Read More
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As a practitioner and student of Small Business Marketing, I... Read More
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Business Process Automation or BPA for short. This was a... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
If you are thinking of turning your current into a... Read More
A thing worth doing is worth doing badly. Yes I... Read More
On June 8, 2004, the world witnessed what no one... Read More
The choice to incorporate a small business in Florida has... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Starting the blind cleaning business is one of the best... Read More
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Franchising Corporations need to maintain an iron fist when it... Read More
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Many mobile pressure-washing companies turn to government contacts to make... Read More
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