If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Today required franchise disclosure documents are over 200 pages generally.... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
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In general, all of us know how to accomplish the... Read More
One overlooked individual in the process of taking a company... Read More
A corporate shell could be liken to a house that... Read More
Every employee would like to earn as high a salary... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Since you own a business you probably have liability insurance... Read More
Recently one of my customers told me the chaos swirling... Read More
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So you want to get into the auto detailing business... Read More
My colleague, Jane, recently lamented to me an all too... Read More
It is an American dream to own a business. But... Read More
Many government department heads are on the take. Oh they'll... Read More
Pity parties are nothing new. In fact, we do it... Read More
One of the most common issues that comes up for... Read More
North County San Diego has had some significant growth, and... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
How much is your time really worth? Is it worth... Read More
What does buying a fat pig have to do with... Read More
Business card size works well for invitations to special events.What... Read More
Franchising has made the world look really small. The well... Read More
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Who is responsible for maintaining the business relationship?Nurturing a business... Read More
A suggestion box is a really good idea for your... Read More
When should you create a foundation in order to solidify... Read More
Imagine that you have operated a successful franchise business for... Read More
Having their own business is something many millions of people... Read More
What are the best methods for keeping a good business... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
If a customer owes your local business money, it's hard... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
In this paper, I will:1. provide a framework for creating... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Perhaps you are building a new home office or you... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Franchisor expansion policies are not as simple as one might... Read More
Researching information for a recent business plan, I came across... Read More
There are no "rules of thumb" in the pursuit of... Read More
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