If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Success is the desire of everyman on the face of... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
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And is having a logo really that important?My answer to... Read More
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There is a rather famous true story called "Acres of... Read More
Experts urge small business owners to "brand" their business ?... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
So you want to get into the auto detailing business... Read More
You've come up with the best idea since sliced bread,... Read More
If you are a small business and qualify to participate... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
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Many businesses offer small business franchise opportunities. There are many... Read More
Ok, so next to the taxman, your company payroll department... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
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As you may already know, asphalt paved parking lots do... Read More
I recently met with a very successful magazine publisher who... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
WHEN you are operating or planning a small business that... Read More
How do we keep track of our business deals?If you... Read More
Why? Because they have access to world class public relations... Read More
Remember those drawings from science class of how a lever... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
There are many potential niches for pressure washing companies that... Read More
There is a great deal of abuse going on in... Read More
Here are some important points to take note of if... Read More
Let's face it, we all tend to get stuck in... Read More
If you've been considering incorporating your small business, you've probably... Read More
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Image of your franchise automotive outlet is so important. Some... Read More
So often small service businesses fail to exploit niches, which... Read More
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Since you own a business you probably have liability insurance... Read More
When working from home, it is usual to find that... Read More
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