If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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I love work, I can watch it all day.I am... Read More
I propose this thought on the subject of Franchisee territory... Read More
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Great question!Freeing your time is an indisputably key element in... Read More
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$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
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If you're anything like me then you dislike with a... Read More
So it's time to invest some finances into advertising your... Read More
I love lists. I make them for everything. And I'm... Read More
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Researching information for a recent business plan, I came across... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
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Seems as though there are a lot of business closings... Read More
American small business is again in transition. Many employees, now... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Franchising has made the world look really small. The well... Read More
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The Federal Trade Commission is upgrading the franchise law and... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
If I had $1.00 every time I heard someone say... Read More
Many have not experienced a fire up close. One year... Read More
A Mattress Cleaning Business might be just for you if... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Should your business have a toll free number for customers... Read More
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As long as you eat and breathe you will stay... Read More
No matter what kind of small business you have, you... Read More
You'd like to go into business for yourself, and believe... Read More
A top executive called up me late in the night.... Read More
How is your pipeline structured?I assume most of you have... Read More
If you're serious about wanting to start a business, the... Read More
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