If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The goals of businesses have undergone much evolution from the... Read More
If you're like me, you love accounting. It's so fascinating... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
If you run a pressure washing business it is a... Read More
In the world today, many people are further in debt... Read More
Researching information for a recent business plan, I came across... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
While I was hard at work last week, an everyday... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
So you want to start a business but you don't... Read More
What's your job profitability? I meet with business owners every... Read More
Auto detailers are often asked to clean boats and detail... Read More
Fuel prices these days are quite high and they take... Read More
Most of us remember going to at least one garage... Read More
Grow your Professional Organizer business by branching out into related... Read More
If I had $1.00 every time I heard someone say... Read More
If you're serious about wanting to start a business, the... Read More
If you're organized, smart, capable and willing to work with... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
One of the first things you will need to set... Read More
As small business managers, we juggle limited resources in a... Read More
If you have a busy private practice, chances are you... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Some marine biologists feel that the concentration of dead marine... Read More
To maximum potential profits and dollars in a mobile washing... Read More
How do marine type businesses start? Have you ever thought... Read More
It's the dream of every person who starts a business... Read More
As a solo entrepreneur or small business owner, one of... Read More
Opening a carpet cleaning business is a great way to... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
How is your pipeline structured?I assume most of you have... Read More
Image of your franchise automotive outlet is so important. Some... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
The difference between rates and wages is not always clear... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
The reason we Franchisors call it an exclusive territory is... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Seventy percent of US households use the web when shopping... Read More
Just recently, I took a break and caught "The Return... Read More
An observation while returning home from a seminar: Getting away... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
As you may know, there are many ways to incorporate... Read More
If you are a franchisee of a large franchise system;... Read More
Traditional advertising methods are still being used for almost 90%... Read More
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