If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There are many little details that go into making sure... Read More
Senior citizens are generally not a large marketing segment for... Read More
We are noticing an increase in the length of time... Read More
In the first part of this article I put forward... Read More
Many investors and business ethics professionals are calling for more... Read More
Did you ever have one of those days or weeks... Read More
So you want to get into the auto detailing business... Read More
Most small businesses will not even try to advertise on... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
The modern Franchise business model and the much different business... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Tap these treasures of ideas. The best money you can... Read More
There is a Batting Cages Business for those people who... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
When someone owes your small business money, you certainly feel... Read More
How do you find groups that are in need of... Read More
Consistency is a huge word when operating your business. I... Read More
While I was hard at work last week, an everyday... Read More
I started working with another new client last week. He... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
If you are thinking of turning your current into a... Read More
As a home business proprietor, you may already realize why... Read More
Back when I owned an inventory-based business, one of my... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
Every company has a value proposition. That is a statement... Read More
If you're starting your own business or currently work for... Read More
Many small companies work very hard to get new accounts.... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
How is your pipeline structured?I assume most of you have... Read More
Last week's question from Anthony R. on how to choose... Read More
One way to determine your companies mission statement is based... Read More
One of the hidden perks of raising six children is... Read More
When should you create a foundation in order to solidify... Read More
As small business owners we're in business to make money... Read More
BioTechs even with the latest news had shed over 1000... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
Just as you are about to say "good-bye" to your... Read More
Many new ventures are preoccupied with all the money they... Read More
Office support services can range from basic data entry to... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
In your small business debt collection laws will eventually become... Read More
You make the decision to go into business and for... Read More
I only have to point to the 555 plus failed... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
Why would you use an event pass?Event passes are often... Read More
Obtaining a business credit card enables the small business owner... Read More
If you're an entrepreneur responsible for your own small business... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
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