If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Time. As a small business owner, it's the commodity you... Read More
When small businesses fail, the wreckage is often assigned to... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Do you like animals? Would you like to work for... Read More
Everyone wants to succeed in life. Most people want to... Read More
"What do you do?" It just might be one of... Read More
Many experienced auto detailing professionals who have started out using... Read More
Q: I have outgrown my home office and need to... Read More
After over thirty years advising small business it still comes... Read More
It is not surprising that some people may perceive Six... Read More
I meet and talk to hundreds and hundreds of business... Read More
Most of us remember going to at least one garage... Read More
How often has someone thought of starting a business based... Read More
Most business owners do not think of selling their companies... Read More
The choice of financing is an important determinant of whether... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Q. I am a former pastor who left the ministry... Read More
I love lists. I make them for everything. And I'm... Read More
Over the years I heard the best way to learn... Read More
Microfiber cleaning towels have been around for about ten years... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Winning small and home based businesses today must continually shake... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
There are many choices when thinking about a small business... Read More
If you are a franchisee of a large franchise system;... Read More
What is the satisfaction & expectation review of the business... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
The goals of businesses have undergone much evolution from the... Read More
So often small service businesses fail to exploit niches, which... Read More
As small business managers, we juggle limited resources in a... Read More
Pity parties are nothing new. In fact, we do it... Read More
Let's face it, we all tend to get stuck in... Read More
Just recently, I took a break and caught "The Return... Read More
What would happen if you decided to take an extended... Read More
If you own a small business, then you know the... Read More
Office support services can range from basic data entry to... Read More
How far away is the person you need to meet?We... Read More
Buying a franchise is not for everyone. This guide will... Read More
If you're organized, smart, capable and willing to work with... Read More
Remember those drawings from science class of how a lever... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
If you're looking for start-up capital for your business, but... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Some marine biologists feel that the concentration of dead marine... Read More
As a practitioner and student of Small Business Marketing, I... Read More
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