If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A lot of business owners I've spoken with lately have... Read More
Sacred cows take a long time to die. We get... Read More
The goals of businesses have undergone much evolution from the... Read More
The success of your business depends on your ability to... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
There are several well-known truck washes in the Great State... Read More
After over thirty years advising small business it still comes... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
Grow your Professional Organizer business by branching out into related... Read More
In the world today, many people are further in debt... Read More
The Customer Analysis section of the business plan assesses the... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
You're a small business owner with a hot new product... Read More
When you awoke this morning, you found yourself buzzing with... Read More
One of the most common issues that comes up for... Read More
Over regulation of small business is so intense it is... Read More
Articles abound advising the business community how to properly screen... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
As you reflect on this year and prepare for next... Read More
WHEN you are operating or planning a small business that... Read More
Today is a Red Letter Day! It's special because today... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Nothing can drive a business down faster than customers who... Read More
In the book Women and Small Business author gives all... Read More
You've probably heard the statistic that 95% of small businesses... Read More
There are only a handful of car wash franchises in... Read More
Franchising is the fastest way to build small businesses, provide... Read More
I frequently give presentations at small business gatherings, providing me... Read More
A reader of one of my online sessions asked should... Read More
The easiest way to lift profits is to cut the... Read More
Don't you find that there are so many decisions you... Read More
Whether your target audience is in your neighborhood or across... Read More
I agree that knowledge should be free, but the next... Read More
To wash an airplane there are many items you will... Read More
How careful are you with the data you collect from... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Running a business, whether large, small or in your home,... Read More
You want to know more about making money with your... Read More
Would you rather have one good client paying you five... Read More
Business owners rarely go into business to deal with the... Read More
Someone new to business ownership recently told me, "Before I... Read More
As a company grows, the owner's role begins to change.... Read More
One of the best ways to make money in the... Read More
As a business owner, you already know how important it... Read More
Large corporations use employee manuals to both educate employees about... Read More
What is the best time to expand a mobile car... Read More
Being a small or home-based business owner can be loads... Read More
One of the biggest fears people have about starting a... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
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