If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Large corporations use employee manuals to both educate employees about... Read More
You've come up with the best idea since sliced bread,... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Achieving real success should be the goal of any good... Read More
Q. I am a former pastor who left the ministry... Read More
Why does consistency in the message have an effect on... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
What makes a business relationship?What really makes a business relationship?... Read More
Cash is King... That is what everyone tells us and... Read More
The employer / employee relations environment has been constantly evolving... Read More
You can provide affordable health care plans to your employees.... Read More
When you awoke this morning, you found yourself buzzing with... Read More
One of the best marketing strategies a business or organization... Read More
Have Some Time to Yourself One of the most important... Read More
What will your business look like a year from today?If... Read More
Time. As a small business owner, it's the commodity you... Read More
We all know that competition is an ugly word but... Read More
Quality control in franchising companies is paramount and all franchising... Read More
If you own a Pressure Washing Company and wish to... Read More
Everyone wants to succeed in life. Most people want to... Read More
I've got good news and bad news. The good news... Read More
A career coach could be simply defined your job seeking... Read More
If you're serious about wanting to start a business, the... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
If you are a franchisee of a large franchise system;... Read More
Business owners rarely go into business to deal with the... Read More
Technical writing services are employed to explain the details of... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Why would you use an event pass?Event passes are often... Read More
What's your job profitability? I meet with business owners every... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
A reader of one of my online sessions asked should... Read More
One of the most common horrific mistakes a business can... Read More
When deciding to host a fundraiser for your company or... Read More
A few years ago, I visited Beijing for the first... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Shopping for a franchise is easy if you know what... Read More
Most new small businesses won't be in business this time... Read More
Perhaps you are building a new home office or you... Read More
In today's economic climate, the first priority for the small... Read More
Let's face it, we all tend to get stuck in... Read More
One of the most common issues that comes up for... Read More
I am simply amazed at the problems some of my... Read More
Why does consistency in the message have an effect on... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Think of your business as a living, breathing, organism. It... Read More
The goals of businesses have undergone much evolution from the... Read More
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