If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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American small business is again in transition. Many employees, now... Read More
While there are few career paths that some would call... Read More
I love work, I can watch it all day.I am... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
If you really want to earn more money with your... Read More
Many pressure washing companies will be glad to take on... Read More
How do you find groups that are in need of... Read More
Are you -- like 70 percent of small business owners... Read More
We all know that competition is an ugly word but... Read More
Should your business have a toll free number for customers... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
I meet and talk to hundreds and hundreds of business... Read More
You may find this Newsletter a little long winded but... Read More
As the owner or an employee of a small-to medium-sized... Read More
Early in my career, I wrote an article for a... Read More
How far away is the person you need to meet?We... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
If you are just starting your business, or if you... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
Here are some useful tips on what to consider before... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
"So what?" is a lovely question.It can lead to a... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Starting and growing a small business can be a daunting... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
What is a Family Business? A family business is basically... Read More
Now that winter has passed, the annual ritual of spring... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
In the first article we mentioned the main characteristics that... Read More
Where do you look for the appropriate alliance?One of the... Read More
Quality control in franchising companies is paramount and all franchising... Read More
When do you need to get more involved with the... Read More
Obtaining a business credit card enables the small business owner... Read More
There is a Batting Cages Business for those people who... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
I propose this thought on the subject of Franchisee territory... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
A cherished business doctrine is that growth must be a... Read More
You want to know more about making money with your... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
When you awoke this morning, you found yourself buzzing with... Read More
Every business plan book tells you how the Executive Summary... Read More
Why does a good business relationship rely on having some... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
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