If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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So you think you're not justified in taking time away... Read More
The success of your business is critically dependent on how... Read More
No matter type of business you operate you've got to... Read More
The life cycle of the typical small business is short... Read More
One of the best marketing strategies a business or organization... Read More
Buyers want both online and local information about where to... Read More
If a customer owes your local business money, it's hard... Read More
So it's time to invest some finances into advertising your... Read More
Start thinking about buying an established business if you want... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
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So what exactly is a "Small Business Lone Ranger?" A... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Too often in business we get trapped into reviewing our... Read More
Since you own a business you probably have liability insurance... Read More
Cash flow. To stay in business, you've got to keep... Read More
If you are in the professional car care business you... Read More
It's just like a marriageTo expect a bank manager or... Read More
Last week we discussed the importance of performing an autopsy... Read More
How do marine type businesses start? Have you ever thought... Read More
When we speak of branding most of the time people... Read More
If you're like the rest of us, you've spent a... Read More
Last week's question from Anthony R. on how to choose... Read More
As a business owner, you already know how important it... Read More
The air in my client's office nearly crackled with her... Read More
Many physical therapists in private practice have the appearance of... Read More
How do marine type businesses start? Have you ever thought... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
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In the heavy equipment cleaning business you can make good... Read More
Some marine biologists feel that the concentration of dead marine... Read More
I was floored! I couldn't believe what they were saying!... Read More
If you are looking for a way to own your... Read More
Ok, so next to the taxman, your company payroll department... Read More
Whether it has been thrust upon you by external market... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
The employer / employee relations environment has been constantly evolving... Read More
The life cycle of the typical small business is short... Read More
Marketing is one of the four corner-posts of a solid... Read More
Want your small business to flip instead of flop?! Statistically... Read More
How to do itPeople skim through newspapers and magazines and... Read More
It seems so long ago that I started my first... Read More
Is it right for you?If you decide to advertise your... Read More
There is a great deal of abuse going on in... Read More
If you are in the pressure washing business and are... Read More
The success of your business depends on your ability to... Read More
The challenges of the small business owner are well documented.... Read More
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