If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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SBIR vs. STTR: If you are participating in the SBIR... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Tap these treasures of ideas. The best money you can... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
What are the benefits of using a Freelance Consultant /... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
Obtaining a business credit card enables the small business owner... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
If you own a mobile truck washing, pressure washing or... Read More
Here are some sound debt collection techniques that can be... Read More
What image do you and your people portray to your... Read More
Most small business owners are faced with so many responsibilities... Read More
Owning a small business in Wichita, KS might not be... Read More
Business checks are available in many styles and varieties. They... Read More
My clients and many of my readers are small and... Read More
Think of your business as a living, breathing, organism. It... Read More
While I was hard at work last week, an everyday... Read More
My colleague, Jane, recently lamented to me an all too... Read More
WHEN you are operating or planning a small business that... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Most of us remember going to at least one garage... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
The difference between rates and wages is not always clear... Read More
You see it often in large shopping complexes. Customers seem... Read More
It has been said that the only constant is change.... Read More
Where would a business be without a business plan? A... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Cash flow. To stay in business, you've got to keep... Read More
One of the most common horrific mistakes a business can... Read More
If you plan to upgrade your workshop into an Authorized... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
A corporate shell could be liken to a house that... Read More
We love Wichita because it has great all round weather... Read More
While I was hard at work last week, an everyday... Read More
Fuel prices these days are quite high and they take... Read More
Where do you find more customers?How do you compete with... Read More
If you're like me, you love accounting. It's so fascinating... Read More
As small business owners we're in business to make money... Read More
Cash is King... That is what everyone tells us and... Read More
As a company grows, the owner's role begins to change.... Read More
Starting and managing a small business is no fun chore,... Read More
Just recently, I took a break and caught "The Return... Read More
If you have ever had your antique shop or mall... Read More
There are many potential niches for pressure washing companies that... Read More
You've heard it before; we're living in an information age.... Read More
It is essential that you fully understand how the fuel... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Purchasing a franchise has become one of the most popular... Read More
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