If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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1. There Are No "gimmes" ? They count two-foot putts... Read More
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One of the greatest pitfalls in e-commerce is Field of... Read More
A suggestion box is a really good idea for your... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Most new small businesses won't be in business this time... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
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Data. Most people think it is a term relegated to... Read More
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As you may know, there are many ways to incorporate... Read More
You may find this Newsletter a little long winded but... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
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More sales and more profit. Isn't that what you want... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
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Are you thinking of starting a small pressure washer business... Read More
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Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
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It's a strange anomaly.Most people who set out to start... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
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As a specialist in getting restaurants open, it is surprising... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
The Operations Plan is a critical component of any business... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
So you want to get into the auto detailing business... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
In a world full of complications sometimes we overlook the... Read More
Cash flow. To stay in business, you've got to keep... Read More
When a person knows and knows not that he knows.... Read More
Why would you use an event pass?Event passes are often... Read More
If you have ever had your antique shop or mall... Read More
Work smarter, not harderWhat is one of the best ways... Read More
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Owning a business is a challenging endeavor. If you're like... Read More
When is advice free and when should you charge for... Read More
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