If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The Federal Trade Commission is upgrading the franchise law and... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Once you've decided to incorporate your small business the next... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
You've been meaning to tend to the administration part of... Read More
There are only a handful of car wash franchises in... Read More
The less a business pays for goods and services the... Read More
A reader of one of my online sessions asked should... Read More
If you are a non-operator owner of many work trucks,... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
If you are a franchisee of a large franchise system;... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
In today's marketplace the words 'job security' have become an... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Nothing can drive a business down faster than customers who... Read More
Achieving real success should be the goal of any good... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
If you are in the professional car care business you... Read More
What does buying a fat pig have to do with... Read More
You only have so much time in a day right?So... Read More
The goals of businesses have undergone much evolution from the... Read More
Just a few years ago, when one thought of a... Read More
Looking for ways to boost your cash flow? As a... Read More
One major issue not being addressed right now in the... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Anyone who is serious about washing aircraft as a full... Read More
Many job applicants want a job but often do not... Read More
Looking for a place to add a Quick Lube away... Read More
Here are a few tips on how to hand out... Read More
Are you tired yet of all the books out there... Read More
Why? Because they have access to world class public relations... Read More
Do you operate your business as a series of projects,... Read More
Think of all of your business ideas as tiny seeds... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Support is critical for your small business survival. You may... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
If you are worried about how many different business cards... Read More
The air in my client's office nearly crackled with her... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Take advantage of world politics today and start your own... Read More
We love Wichita because it has great all round weather... Read More
Everything starts with a business plan: If you don't have... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
There is much competition in the mobile auto detailing business.... Read More
Do you spend every waking minute in your business? Do... Read More
When starting a business, you have to determine the method... Read More
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