If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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What's your job profitability? Do you know?Many business owners are... Read More
The challenges of the small business owner are well documented.... Read More
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Now that you have invested your time, energy and money... Read More
You may be in Mail Order, Direct Mail, or you... Read More
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When you awoke this morning, you found yourself buzzing with... Read More
Q. I am a former pastor who left the ministry... Read More
Q: I really want to start my own business, but... Read More
Cash is the lifeblood of any business. As humans need... Read More
Many years ago, I had warned the carwash industry of... Read More
I was floored! I couldn't believe what they were saying!... Read More
If you're anything like me then you dislike with a... Read More
Researching information for a recent business plan, I came across... Read More
Back when I owned an inventory-based business, one of my... Read More
Anyone who is serious about washing aircraft as a full... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
This is the tale of two business plans with very... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
Which questions do you need to ask to even get... Read More
A corporate shell could be liken to a house that... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
When we speak of branding most of the time people... Read More
Today is a Red Letter Day! It's special because today... Read More
Looking for a place to add a Quick Lube away... Read More
One of the best marketing strategies a business or organization... Read More
So you think you're not justified in taking time away... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
The employer / employee relations environment has been constantly evolving... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Expanding your business requires you to take a good hard... Read More
The difference between rates and wages is not always clear... Read More
No matter type of business you operate you've got to... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
Last week we discussed the importance of performing an autopsy... Read More
How careful are you with the data you collect from... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
One way to determine your companies mission statement is based... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
We are noticing an increase in the length of time... Read More
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