If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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It is an American dream to own a business. But... Read More
If you run a pressure washing business it is a... Read More
I agree that knowledge should be free, but the next... Read More
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You bet it's worth it. Publicity via news releases, along... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
The modern Franchise business model and the much different business... Read More
Nothing can drive a business down faster than customers who... Read More
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Q: After years of dreaming about starting my own business,... Read More
When should you create a foundation in order to solidify... Read More
Recently one of my customers told me the chaos swirling... Read More
If you intend to franchise your company you will need... Read More
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When small businesses fail, the wreckage is often assigned to... Read More
For the employees, payday is the brightest day; they finally... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
When is it a good thing to say no to... Read More
Most business owners do not think of selling their companies... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
I am simply amazed at the problems some of my... Read More
To get approval for your small business loan application, you... Read More
In this series of articles I'm going to show you... Read More
Technical writing services are employed to explain the details of... Read More
It seems so long ago that I started my first... Read More
There were only an estimated 1800 active franchisors in this... Read More
Think of all of your business ideas as tiny seeds... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
A lot of business owners I've spoken with lately have... Read More
If you've been thinking about starting a business, but are... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Being a small or home-based business owner can be loads... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
If you plan to upgrade your workshop into an Authorized... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
If you have ever had your antique shop or mall... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
Why would you use an event pass?Event passes are often... Read More
Grow your Professional Organizer business by branching out into related... Read More
Take advantage of world politics today and start your own... Read More
Pardon my enthusiasm, but a large part of your small... Read More
The Boston suburbs seem to be rich with possible locations... Read More
There's been a recent rise in the number of elderly... Read More
You can provide affordable health care plans to your employees.... Read More
So there I was ? sitting in the audience of... Read More
How do you find groups that are in need of... Read More
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