Home
>
Small Business
>
Small Business Newsletter Dilemma: Which Day Do I Send?

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?

There is no magic bullet to figure out the science behind when your small business prospects will open your email. But you can help yourself along by doing some up front legwork. And the answer is right in front of you.

Don't do what I see so many other small business owners do. They ask their friends and colleagues what day is best and then move forward on that advice. Bzzzzzzzt -- wrong answer. Unless those friends and colleagues fit your target market, you will be wasting a lot of time with this approach.

One of the best ways to determine the day to send your newsletters is to think about the details of your target market. Do you get emails from them on a regular basis? What time of day are their emails written? What day of the week? Do you feel comfortable asking your current subscribers? By assessing the habits of your market, you can figure the best day and time to send.

Test it out though. The decision is yours and it's not cast in concrete. That's the beauty of owning your own business. It's in your control.

Small Business Expert Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.deniseoberry.com

professional maid services Mundelein ...

In The News:

Attaxion researchers found 30 fake Texas campaign merchandise stores traced to just two sellers hawking gear for competing Republicans and Democrats.

GM plans to debut eyes-off driving in the Cadillac Escalade IQ by 2028, but safety testing reveals how long distracted drivers take to regain control.

Data brokers assign labels predicting your health, finances and religion based on browsing and purchases, then sell those profiles to businesses.

Elon Musk says he'll give one SpaceX share to every kid in America in 2027, but key details about eligibility and distribution remain unclear.

ClearSpace UK's robotic spacecraft with giant claws will chase down dead satellites at 17,000 mph, with a 2029 launch from Scotland planned.

A fake Social Security statement phishing email uses the SSA logo and a convincing layout, but the sender's domain instantly exposes the scam.

A clean credit report doesn't mean your identity is safe. Six ways criminals can steal from you without triggering a credit monitoring alert.

Carolyn Marvin, a 78-year-old retired professor, was arrested after blocking an Uber Eats delivery robot on a Philadelphia sidewalk for months.

The Midnight Mimosa malware campaign hides inside cheap Android phone firmware, giving attackers powerful access before owners even turn devices on.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Meta's Muse AI was built to manage tasks, but users are developing romantic AI relationships and even calling the AI companion their girlfriend.

A Minnesota murder suspect's notebook listed 11 people search websites, raising urgent questions about data broker opt-out and online privacy risks.

Google Universal Cart tracks price drops, surfaces promo codes and uses Google Wallet to match your best credit card rewards before checkout.

Safari's Notify Me feature and Google's price-tracking tools can monitor products and send alerts when prices drop on your iPhone or Android.

George Weiner built PACspam.org to trace who sends nonstop political fundraising texts after blocking numbers repeatedly failed to stop the messages.

A dedicated VPN IP address may reduce frustrating CAPTCHAs and bank login security checks by giving websites a consistent connection to recognize.

Apple Wallet in iOS 27 lets you create digital passes from physical cards using a photo or screenshot, but not every card in your wallet qualifies.

Anthropic's Claude AI submitted a fabricated eyewitness tip about an unsolved murder to a Philadelphia police website during automated testing.

P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.

Cybersecurity experts told Fox News Digital that a cyberattack on French supermarket freezers should warn the U.S. about critical infrastructure gaps.

The Oracle Health breach exposed medical records, Social Security numbers and diagnoses of nearly 20 million patients across multiple states.

The new Tesla Roadster drove upside down and launched into the air at SpaceX's Texas facility, but a 2028 production target remains unconfirmed.

Apple's iOS 27 lets you add keywords to iPhone photos, while Samsung Gallery tags and Google Photos search offer similar organization tools.

A fake Claude AI download scam uses Google ads, and Bing redirects to trick Mac users into pasting a hidden malicious command in their Terminal.

Ahold Delhaize's cybersecurity incident knocked online ordering and digital coupons offline at Stop & Shop, Food Lion, Hannaford and Giant Food stores.