If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Don't let your customer satisfaction research initiative collect dust on... Read More
The easiest way to lift profits is to cut the... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Competition in the business world is often viewed as a... Read More
If you're like me, you love accounting. It's so fascinating... Read More
BioTechs even with the latest news had shed over 1000... Read More
You can make your trade show experience much easier by... Read More
Costs of over regulation and over disclosure end up hurting... Read More
We have all seen the mobile washing units cruising our... Read More
In my 18 years of consulting I have heard it... Read More
We were more than excited. Our women's doubles tennis team... Read More
It's obvious when a small business has accepted the fact... Read More
We all know that competition is an ugly word but... Read More
Am I the only one that does not have an... Read More
Like most regulatory bodies in the United States, the Federal... Read More
We all know how glorious those first warm days of... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
Did you ever have one of those days or weeks... Read More
"Inch by inch, row by row...that's the way my garden... Read More
How do you know when an alliance needs to be... Read More
When is advice free and when should you charge for... Read More
When you feel like you're always busy working on your... Read More
Database Problems in MarketingI have been working on a direct... Read More
Here are a few tips on how to hand out... Read More
Think the best way to get more customers is to... Read More
Most business owners know when they need an accountant, but... Read More
Costs of over regulation and over disclosure end up hurting... Read More
The efficiency of debt collection is the difference between a... Read More
In my 18 years of consulting I have heard it... Read More
There are several well-known truck washes in the Great State... Read More
Owning a business is a challenging endeavor. If you're like... Read More
The choice to incorporate a small business in Florida has... Read More
Why? Because they have access to world class public relations... Read More
Database Problems in MarketingI have been working on a direct... Read More
There is a Batting Cages Business for those people who... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
At first glance, this topic may seem a little repetitive,... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
The way you manage your money is one of the... Read More
You are selling your small business (business value under $1... Read More
Are you responsible for your results?What comes to mind when... Read More
Many of us have noticed how some nearby communities seem... Read More
What does it take to grow a business and run... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
The revenue history is a vital piece of your power... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
How do you know when an alliance needs to be... Read More
You have spent considerable time pulling your business plan together,... Read More
Part of the power plan is making sure you have... Read More
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