If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There were only an estimated 1800 active franchisors in this... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
If you are a motorcycle detailer and need to expand... Read More
The Federal Trade Commission out of the blue decide in... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
Many small business startups fail within the first 2 years... Read More
One of the great challenges for independent professionals and small... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
If you're like me, you love accounting. It's so fascinating... Read More
Large corporations use employee manuals to both educate employees about... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Your on-line success is based on your efforts and yours... Read More
Where do you find the right people for a business... Read More
How often has someone thought of starting a business based... Read More
How much is your time really worth? Is it worth... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
If you've been thinking about starting a business, but are... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
The difference between rates and wages is not always clear... Read More
Most pressure washing companies never look into some of the... Read More
When someone owes your small business money, you certainly feel... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
How many "get rich schemes" have you joined? Or have... Read More
If you are looking for a way to own your... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
If you have a busy private practice, chances are you... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
Think the best way to get more customers is to... Read More
One of the most common issues that comes up for... Read More
There are many potential niches for pressure washing companies that... Read More
Running a small business requires many skills. However, to do... Read More
Am I the only one that does not have an... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
I propose this thought on the subject of Franchisee territory... Read More
What types of companies do you want to align yourself... Read More
What is in an information plan?Before you even meet with... Read More
It is not surprising that some people may perceive Six... Read More
Achieving real success should be the goal of any good... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
How far can you go based on your relationship with... Read More
Many of us have noticed how some nearby communities seem... Read More
Cash is King... That is what everyone tells us and... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Data. Most people think it is a term relegated to... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
A successful joint venture marketing effort is the goal of... Read More
Many people ask how many graphs or charts they should... Read More
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