Home
>
Small Business
>
Three Ways to Add Leverage to Your Small Business

Three Ways to Add Leverage to Your Small Business

Remember those drawings from science class of how a lever works?

The lever was a long bar that rested atop a triangularly shaped fulcrum. One end of the lever was underneath the object to be raised. The other end of the lever was where downward force was applied to raise the object at the other end. The keys to whether or not the lever could raise the object were: 1) the distance of the fulcrum from the object to be raised, 2) the length of the lever, and 3) the force applied to the fulcrum.

In short, the longer the lever and the more force applied, the easier and faster you can move the object.

When mapping this diagram to the business of an independent professional, we find:

The professional is the fulcrum
The object to be moved is the business objective to be achieved
The lever is the resource to be amplifed
The downward force can be a body of knowledge or expertise; external resources (such as mentors/coaches, training, experts, etc.); an investment of time or money; the use of skills, tools, or talents; and the use of systems, processes, procedures, and structures.

Here are 3 of the many ways in which you can employ leverage in your business:

Take your resources and repurpose or reuse them in new and innovative ways to add to your services, products, or resources. Hence, the body of knowledge represented by the original resource is multiplied into several services/products/resources for your business. For example, I could take this article and use it both in my ezine and on my web site. I could also make it into an eclass by expanding it with calls to action on the part of the reader. Once it is expanded into an eclass, it's just another step into making it a web-based class. From there I could take it into being a multi-session teleclass or an on-site seminar.
Can you see that without much additional effort you can take one resource and multiply it into 5 or 6 additional resources for your business?

Take a resource and percolate it through multiple businesses for increased visibility.
For example, I could take this article and post it on several web sites that provided content for others to put in their ezines or on their web sites. I could also directly contact the webmasters at several of the bigger web sites that service my same target market of independent professionals and offer them the use of the article on their web site. Bingo! One article, multiple places of exposure.

Tap into other forces to achieve a desired objective.
For example, if you want to short-circuit the learning process on a particular business subject, you can hire a mentor or coach, attend a workshop or seminar, or buy a book or tape training series. In this way you are using the power of other people's knowledge and experience to speed your learning. And speed of learning is just another type of leverage.

The ultimate purpose of applying leverage in your business is to achieve your desired objectives with more speed and less effort. Where are you missing opportunities to apply the power of leverage in your business?

____________________________________________

Rose Hill, Founder and Owner,of Biz Whiz Expert (http://www.solobizville.com) and Team Member of Solo-E.Com (http://www.solobizville.com) has been self-employed since 1990. Knowing how to run corporate departments and how to market corporate entities, products, and services did nothing to prepare her for successfully running and marketing a one-person business. That is why Rose created the SoloBizVille and SoloBizU community - to specifically to help solo entrepreneurs jumpstart their business success without all the trial-and-error learning.

____________________________________________

*********** Find more articles like this at http://www.solobizville.com ? Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. *****

expert residential cleaners Glencoe ...

In The News:

Account takeover threats go beyond stolen passwords as criminals exploit session cookies, SIM swaps and MFA fatigue to bypass your login security.

SpaceX is reportedly pursuing access to 80,000 cell sites to turn Starlink into a major wireless carrier rivaling Verizon, AT&T and T-Mobile.

Tech advocacy groups warn that foreign nationals at AI companies like OpenAI and Google pose a national security threat amid a lack of federal oversight.

Singapore researchers built the world's first touchscreen woven into clothing, surviving 50 machine washes while displaying images and responding to touch.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

A startup founder woke to $449 in unexpected OpenAI and Anthropic charges after stolen API keys were exploited during the "Black October" cyber wave.

Educational Testing Service hackers stole millions of California student records, but families who moved out of state years ago may also be affected.

Apple's iPhone Duo screens are cracking near the hinge just days after its $1,999 launch, and iFixit's CT scans may reveal what's going wrong.

Travel expert Katy Nastro says 50,000 American Airlines AAdvantage miles vanished from her account after someone redeemed them without permission.

Google AI Overviews can't be permanently turned off, but adding -AI to your searches and using the built-in Web filter can help bypass AI summaries.

Attaxion researchers found 30 fake Texas campaign merchandise stores traced to just two sellers hawking gear for competing Republicans and Democrats.

GM plans to debut eyes-off driving in the Cadillac Escalade IQ by 2028, but safety testing reveals how long distracted drivers take to regain control.

Data brokers assign labels predicting your health, finances and religion based on browsing and purchases, then sell those profiles to businesses.

Elon Musk says he'll give one SpaceX share to every kid in America in 2027, but key details about eligibility and distribution remain unclear.

ClearSpace UK's robotic spacecraft with giant claws will chase down dead satellites at 17,000 mph, with a 2029 launch from Scotland planned.

A fake Social Security statement phishing email uses the SSA logo and a convincing layout, but the sender's domain instantly exposes the scam.

A clean credit report doesn't mean your identity is safe. Six ways criminals can steal from you without triggering a credit monitoring alert.

Carolyn Marvin, a 78-year-old retired professor, was arrested after blocking an Uber Eats delivery robot on a Philadelphia sidewalk for months.

The Midnight Mimosa malware campaign hides inside cheap Android phone firmware, giving attackers powerful access before owners even turn devices on.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Meta's Muse AI was built to manage tasks, but users are developing romantic AI relationships and even calling the AI companion their girlfriend.

A Minnesota murder suspect's notebook listed 11 people search websites, raising urgent questions about data broker opt-out and online privacy risks.

Google Universal Cart tracks price drops, surfaces promo codes and uses Google Wallet to match your best credit card rewards before checkout.

Safari's Notify Me feature and Google's price-tracking tools can monitor products and send alerts when prices drop on your iPhone or Android.

George Weiner built PACspam.org to trace who sends nonstop political fundraising texts after blocking numbers repeatedly failed to stop the messages.