More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips.
1. Keep Adding More New Markets
Every new market you open captures a new layer of sales ...and makes your business more secure. The more markets you serve the less dependent you are on the sales from any one market.
Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to the unique needs of each niche market.
2. Continually Add Something New
Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to the list of those you already offer you create 3 new selling opportunities:
1) It attracts new prospects who are not interested your current products and services.
2) It generates activity from existing customers who want to find out about your new product.
3) It enables you to create attractive combination packages of two or more items ...which also produces some bigger sales for you.
Tip: Even something as simple as adding something new to your web site creates more selling opportunities for you ...by attracting both new visitors and repeat visitors.
3. Find Some Ways to Generate Publicity
Publicity is what you get when somebody else promotes (or you get them to promote) your business. It creates more credibility than advertising - and generates sales without an advertising expense.
Look for some ways you can generate some publicity for your business. For example, contact non-competing businesses that serve customers in your market. Offer to publicize their products and services to your customers in exchange for their publicizing your services to their customers.
Tip: Don't expect non-paid publicity to replace your paid advertising. Instead, use publicity to supplement your advertising. You control where and when your advertising appears - and what it says. But you cannot control where or when you get publicity ...or how effective it is.
4. Implement a System to Promote Customer Referrals
Referrals from customers are easier to sell than cold prospects. And they don't cost you anything. Unfortunately, most customers don't volunteer referrals. You have to ask for them.
A simple, passive way to ask for referrals is to use a brief customer survey. Send it to customers by postal mail, email, or post it on your web site. The survey I use only asks 3 questions:
1) What did you like best about our (product or service)?
2) What can we do to improve the value of our (product or service) for you?
3) Who else do you know that wants to (state the benefit provided by your product or service)?
The first 2 questions focus your customer's attention on the benefits they got from you. Customers will be more likely to provide referrals at the 3rd question when you have them thinking about the value of those benefits.
Tip: Pay attention to the answers you get to the first question. It often generates a response you can use as a testimonial (with your customer's permission).
More sales and more profit. If that's what you want from your business, start by following these 4 simple tips. They produce results quickly ...and don't require much of your time or money.
Copyright 2005 Bob Leduc http://BobLeduc.com
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://bobleduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Lincoln Stretch rentals Alsip ..CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
I frequently give presentations at small business gatherings, providing me... Read More
What is the satisfaction & expectation review of the business... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Does your small business have a banking and credit card... Read More
What is the Big Race all about when it comes... Read More
If you own a small business, you should know that... Read More
Whether your target audience is in your neighborhood or across... Read More
The success of your business depends on your ability to... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
In today's marketplace the words 'job security' have become an... Read More
You know your prospects need what you sell. You know... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
It is not surprising that some people may perceive Six... Read More
In the summer, I can't drive two blocks without seeing... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
If I had $1.00 every time I heard someone say... Read More
Many government department heads are on the take. Oh they'll... Read More
Success is the desire of everyman on the face of... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Researching information for a recent business plan, I came across... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Western Springs shuttle limo ..The Operations Plan is a critical component of any business... Read More
A recent survey showed that only 28.7% of small business... Read More
For many small businesses, the "S" corporation is the business... Read More
One of the best ways to make money in the... Read More
If you own a mobile car washing, pressure washing or... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Starting a business? For many people, the bravery to venture... Read More
Everyday more web based companies enter the business scene. The... Read More
There will come a time in your business where you... Read More
1. TargetYou are not all things to all people. Decide... Read More
There is a great deal of abuse going on in... Read More
Would you rather have one good client paying you five... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
You see it often in large shopping complexes. Customers seem... Read More
A lot of business owners I've spoken with lately have... Read More
We're birds of a feather, public relations and small business.... Read More
How do marine type businesses start? Have you ever thought... Read More
In today's marketplace the words 'job security' have become an... Read More
Costs of over regulation and over disclosure end up hurting... Read More
The success of your business depends on your ability to... Read More
Why does consistency in the message have an effect on... Read More
When it comes to cost, how much can you afford... Read More
Having their own business is something many millions of people... Read More
Cash is King... That is what everyone tells us and... Read More
Winning small and home based businesses today must continually shake... Read More
Small Business |