Home
>
Small Business
>
Advertising - For Small Businesses (Part 1)

Advertising - For Small Businesses (Part 1)

Is it right for you?

If you decide to advertise your product or service then you must ask yourself - "Will potential customers read this publication and will they take action having read my ad?"

National newspapers - Read by a huge cross section of the population. If you're inserting a display ad then it would need to be professionally designed and you'd need to be in it for the long run. It would be expensive and I don't see any small to medium sized business justifying the cost. It may suit you better to use the classified advertising in the national newspapers - again, it depends on the type pf business you're in. Check out what your competitors are doing and if their in it, then perhaps you need to be.

Local newspapers - May be more appropriate for your business particularly if you only want business from the local area. Again, you must be prepared to consider an ad every day or at least once a week for several weeks. Classified ads may be more suitable for your business particularly if you have a product or service that people would look up the classifieds to find.

Business/Trade magazines - There's a magazine published for almost every business you could think of. They are often produced by Trade Associations. If, for example, your product or service is used by plumbers and heating engineers, then it makes sense to advertise in their magazine. Use the internet to find the magazine or association you want.

Consumer magazines - If your product or service is used by the consumer, then this is for you. These again can target specific markets. I know of an image consultant who also does wedding makeup. She advertises her makeup service in wedding magazines. She also, separately, advertises her image service to the mother of the bride in the same magazine. Think about the people who buy your product or service and there's bound to be a specialist magazine that they read.

Magazines last longer - You'll get more mileage out of a magazine as they tend to be read several times. They mostly come out once a month so people take more time to read and re-read them. You'll find a list of business and consumer magazines at: www.refdesk.com/mag.html

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

professional home cleaners Arlington Heights ...

In The News:

Uber teen accounts now feature live video streaming from the driver's camera, but encrypted recordings stay on Uber's servers for up to 14 days.

Router firewalls and software firewalls serve different roles in protecting your home Wi-Fi from unwanted traffic and suspicious connections.

A Chrome extension with 70,000 users and a 4.7-star rating began injecting fake update warnings after a threat actor acquired and weaponized it.

Amazon's Alexa+ rolls out free to Fire TV devices across the U.S., but hands-free microphones and stored voice data raise key privacy questions.

Meta's new teen accounts settlement sets a default two-hour daily limit on Instagram and Facebook, plus night mode and school mode restrictions.

The CareCloud data breach exposed Social Security numbers, banking information and medical records belonging to more than 3.75 million people.

Waymo reveals its custom 5-nanometer chip and dual computing systems designed to take over instantly if the robotaxi's primary computer fails.

Identity theft now includes account takeover, phone hijacking and payment card exposure. Here's what to look for in identity theft protection services.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI and Justice Department seized domains tied to QScan and QTRouter, tools allegedly used by China-linked hackers to breach NASA and other agencies.

Uber Eats drone delivery launches later this year through a Zipline partnership, starting in Dallas and Houston with a goal of one million daily flights.

Medicare Open Enrollment scams start with data broker targeting months before October. Learn why August is the time to remove your personal info.

The World Humanoid Robot Games' crashes show how far the technology still needs to go to be useful, "Survivor" reality TV star and robotics scientist Christian Hubicki says.

X-Humanoid's TianGong Ultra ran 100 meters in 9.32 seconds at Beijing's World Humanoid Robot Games, beating last year's winner by more than half.

A tap-to-pay charity scam is turning small $15 or $20 donations into charges of nearly $5,000, with victims losing thousands before they notice.

Kurt Knutsson shares seven emergency preparedness lessons from surviving Hurricane Katrina inside a New Orleans hotel as conditions turned desperate.

A contractor stored credentials in a Google Doc set to "Anyone with the link," and Google Search autocomplete eventually surfaced the password string.

New Orleans 911 uses Carbyne AI to triage repeat auto crash calls, but strict limits keep human call-takers in control of all other emergencies.

A single card skimmer can generate $1 million in stolen funds, and Secret Service video shows criminals installing them in under two seconds.

ChatGPT, Meta AI and Google now use memory, connected apps and past chats to personalize ads and responses in ways most users overlook today.

MagicalAuth by Glide.id uses cryptographic SIM credentials to verify bank logins without sending SMS OTP codes that scammers can intercept or phish.

A humanoid robot named Lightning Bolt ran 100 meters in 9.39 seconds at the World Humanoid Robot Games in Beijing, edging Usain Bolt's record.

An AI agent using Claude AI canceled another person's gym booking after finding a security flaw in the reservation system's authorization checks.

Trump signed a memorandum allowing vetted private U.S. companies to conduct cyber operations against foreign criminal organizations under oversight.

Your Social Security number appeared in a breach, but exposure and identity theft are not the same. Here's how identity restoration actually works.