Home
>
Small Business
>
Starting a Small Business: Balancing Risk and Reward

Starting a Small Business: Balancing Risk and Reward

In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.

According to the National Commission on Entrepreneurship, at any given time, 6% to 9% of the United States adult population is involved in planning for a new business. Most of these aspiring entrepreneurs, they say, will start a "Lifestyle Business" ? primarily providing employment to themselves and their families. The balance will find themselves in "Entrepreneurial Firms" ? those growth companies that, according to the NCE, created two-thirds of net new U.S. jobs in the 1990s.

Both are fraught with risk ? and potential reward. Ask a small business veteran about the risks, and three likely come to mind: employees, inventory, and accounts receivables. These are both the bad news and good news of business. In the audiobook, "Sound Advice on Small Business," author Jim Schell says, "The bad news is that they're a headache to manage, but the good news is they exert leverage."

What business would Schell, a seasoned entrepreneur and co-author of "Small Business for Dummies," start if he had it to do all over again? With his tongue planted firmly in his cheek, he says in a perfect world it might be any business without employees, inventory, and minimal accounts receivables. Seriously, though, Schell says, "Without [them], you can only grow so far, so big. With them, the world is our oyster."

Jim Schell offers advice to entrepreneurs on managing a small business each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?artid=92

About The Author

Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz/full_story.asp?artid=92, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

deep house cleaning Deerfield ...

In The News:

iPhone, Google Pixel and Samsung Galaxy phones now offer call screening that asks unknown callers to identify themselves before your phone rings.

Ransomware can lock your irreplaceable photos and documents in seconds. A tested backup strategy and stronger cybersecurity habits are your best defense.

ShinyHunters claims it breached FBIJobs.gov and stole Social Security numbers, home addresses and sensitive assignment details of FBI personnel.

Find My iPhone, Google Find Hub and Samsung Find have critical tracking settings to enable now, before your phone ever goes missing or stolen.

The FTC proposed a new enforcement policy on personalized pricing, warning companies that hide how personal data shapes the prices shoppers see.

The $250 million Apple Siri AI settlement is now accepting claims, with eligible iPhone owners potentially receiving up to $95 per device.

ShareAScan turns T-shirts into scannable digital business cards with QR codes that link to profiles the owner can update anytime they choose.

BragJack research reveals how a single malicious browser extension could hijack Gemini, Perplexity Comet and Edge AI agents with zero clicks.

A phishing campaign impersonating OpenAI uses fake ChatGPT billing emails with a convincing login page to steal credentials and payment details.

Startups are helping modernize America’s defense industry with new technology and innovative ideas as the War Department diversifies its inventory.

New account fraud victims jumped 31% in 2025, reaching 5.4 million. Criminals open accounts you may never see on your regular bank statements.

Flytrex says its AI-powered Rooftop Dock system in Dallas-Fort Worth positions drones at restaurants before orders arrive, cutting delivery costs by 60%.

Samson Sky's Switchblade flying car secures $80 million from Dubai's Matin Group, but the redesigned hybrid-electric aircraft still needs more testing.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

CenterPoint Energy confirmed customer data was stolen, while a hacker claims 7.49 million records with partial Social Security numbers were taken.

The $59 Brick device promises to help curb phone addiction, but free iPhone and Android tools may already do the job. Here's what to try first.

Epsilon Data Management's "opportunity seeker" lists helped scammers target millions of older Americans, DOJ court filings reveal in detail.

HBO Max's verified Reddit account was hijacked to push 108 malicious ads using ClickFix, a technique that tricks victims into running dangerous commands.

Flash Shelton reveals how home security cameras and alarm systems can stop squatters before they claim tenant rights in your vacant property.

WIM-Z's AI dog training robot uses on-device processing to detect barking and dispense treats autonomously, with field trials showing up to 83% reduction.

Google's Threat Intelligence Group found PROMPTFLUX malware that uses Gemini to rewrite its own code every hour, raising urgent cybersecurity alarms.

Your VPN may quietly drop protection when switching between airport Wi-Fi and hotel Wi-Fi. Key settings like auto-connect and kill switch help.

A South Carolina caregiver allegedly gained power of attorney over a 75-year-old with Parkinson's, then transferred his home via quitclaim deed for $5.

Joby Aviation flew its eVTOL air taxi into DFW Airport's busy airspace as Texas launches Project Nexus, a three-year advanced air mobility program.

Federal prosecutors say criminals bought sponsored search ads mimicking real banks, capturing over 5,000 login credentials and draining accounts.