Home
>
Small Business
>
The 5 Traits of Baby Boomer Business Owners

The 5 Traits of Baby Boomer Business Owners

As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.

With this group identified as my target demographic, it was important to understand them better. Who are these people? What attracted them to me? How can I work with them most effectively? I found the following five characteristics common among this growing group of women and men.

1.) These individuals often held high positions in the corporate or business world. Many were downsized or laid-off after a sale or merger. Some lost their position after a business failure. Others could no longer tolerate the dissatisfaction in their life and career. Their experiences have created the need to establish comfort and trust before doing business.

2.) During the mid 80's, the Baby Boomer's began to desire a deeper awareness of life's meaning. They found information that "felt right" and embedded a spiritual understanding in the fabric of their life. This understanding drives them today. As a result, the people and businesses they deal with must feel right before a commitment will be made to explore new ideas.

3.) Their prevailing goal and dream is to experience ultimate comfort and success without sacrificing personal freedom. Many are discovering security in the multiple streams of income concept and are open to fusion marketing. They want the time and money to enjoy leisure, travel and a high quality of life with family and friends. If these goals have not been achieved, Baby Boomer Business Owners will continuously seek new ideas and avenues to reach them.

4.) They are too vital to ever retire and are dedicated to their dreams.

Their options are: a). Sell an existing business for a huge profit. That profit is reinvested in a unique enterprise based on a personal dream or talent they can enjoy throughout life.

b). Feeling "unemployable", they realize they have no choice but to develop a business based on past experiences and/or a passion or talent they already possess. Many are first time entrepreneurs with limited small business knowledge or resources.

5.) This enthusiastic group has a heartfelt desire to help others and make a positive contribution to the world. A sense of purpose, authenticity and integrity are significant driving factors to this group as a whole.

Baby Boomer Business Owners require easily understood systems for success. They are seeking Universal principals that guide both business and personal growth. Helping this dynamic, rapidly growing demographic achieve the lifestyle they desire, through entrepreneurial efforts, will create a business future bright with possibilities.

"When you stop seeing life as an adventure and journey, your vision becomes clouded with limitations instead of cleared by unlimited possibilities." ? Bill Gluth

Bill Gluth is the first small business strategist to specialize in creative business strategy training for Baby Boomer Business Owners.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using creative, Human Touch ideas and methods.

weekly home cleaning Des Plaines ...

In The News:

Safari's Notify Me can monitor websites for price changes and restocks, while new AI photo tools let you reframe and extend shots in iOS 27.

FLHSMV traced the Florida DMV breach to credentials from a Plant City Police Department user, but ShinyHunters claims over 200,000 driver records.

Tesla's Cybercab launched in Austin with no steering wheel or pedals, but hidden details about age limits and missing safety features may shock riders.

Moderna and Merck's Phase 3 melanoma vaccine trial showed positive results, but full data and FDA approval are still pending for the mRNA therapy.

Malwarebytes data reveals scam texts peak around noon ET with 874% higher volume than overnight, and Fridays bring roughly 50% more messages.

Over 5,400 legitimate websites now serve fake CAPTCHA scams that trick users into pasting malware commands into Windows Run via ClickFix attacks.

Tuya Smart's Doova AI home robot rolls to seniors who call for help and connects family via live video, but key privacy questions remain unanswered.

Jevon Martinez livestreamed himself removing 10 Flock Safety cameras in Bernalillo County, but authorities say eight belonged to neighborhood associations.

A dark web service called Nexus claimed to hold over 153 million driver's license records, and the FBI confirms it is now looking into the incident.

Asking Siri to call American Express connected an 82-year-old woman to a bogus number that nearly drained $100,000 from her Bank of America account.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

iPhone Duo opens to a 7.6-inch foldable display starting at $1,999, but Siri Recap's ambient listening on Apple Watch may spark privacy concerns.

Homeowners' association meeting minutes and membership lists can expose names, addresses and emails that scammers use to craft convincing phishing scams.

Lima, Ohio, has installed 3,120 floating solar panels on its Twin Lakes Reservoir, projecting nearly $10 million in electricity cost savings.

Amazon's Alexa for Shopping now lets customers verify suspicious emails, texts and phone calls against the company's own communication records.

Lindsey Brooke Isaacs spent 13 days in jail after a Flock camera flagged her Dodge Durango near a fatal Florida crash that killed three people.

AI-powered smart grocery carts are linked to 32% higher spending, according to new research, as Instacart Caper Carts expand across U.S. stores.

A VPN encrypts your connection on hotel, airport and café Wi-Fi abroad, but streaming catalogs and live sports access still depend on provider rules.

Gmail's Verified Sender Program launches September 8, 2026, giving U.S. political committees a more reliable path to your personal email inbox.

Elroy Air's Chaparral can carry over 500 pounds and fly 450 miles without a runway, and the FAA just tested it under a new federal program.

Bedrock Robotics says its autonomous excavators are doing paid earthwork on active job sites in Texas and Nevada with no operator in the cab.

A dedicated banking computer isolates your financial accounts from malware and phishing, but passwords, SIM swapping and outdated software remain risks.

The OlloNi SS1 AI robot pet uses a 4K camera and facial recognition to learn your family, but its removable Red Heart memory module raises questions.

Nine identity theft warning signs range from unfamiliar credit inquiries to SIM swap attacks that can quietly drain your bank account funds.

Robot.com's R-dog uses articulated legs and wheels to climb stairs and deliver packages, while its built-in screens display paid ads along the route.