If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In this series of articles I'm going to show you... Read More
You can provide affordable health care plans to your employees.... Read More
For the employees, payday is the brightest day; they finally... Read More
Some things in business are relatively easy to measure ?... Read More
My clients and many of my readers are small and... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
Many auto detailers fall short in their sales presentations. I... Read More
One way to determine your companies mission statement is based... Read More
Here are just a few ways to increase and diversify... Read More
Remember those drawings from science class of how a lever... Read More
In the first article we mentioned the main characteristics that... Read More
Commonly folks have asked me what the technical difference is... Read More
When a regulator finds a target to go after to... Read More
If you own a mobile car washing, pressure washing or... Read More
Buying a franchise is not for everyone. This guide will... Read More
You see it often in large shopping complexes. Customers seem... Read More
Starting and growing a small business can be a daunting... Read More
You have spent considerable time pulling your business plan together,... Read More
Grow your Professional Organizer business by branching out into related... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
There's been a recent rise in the number of elderly... Read More
Back when I owned an inventory-based business, one of my... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
One thing I have noticed in my travels to different... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
In the Truck Washing Business every single type of vehicle... Read More
American small business is again in transition. Many employees, now... Read More
Now that you have invested your time, energy and money... Read More
Owning a small business in Wichita, KS might not be... Read More
Business consulting opportunities might be just what your are looking... Read More
Many pressure washing companies will be glad to take on... Read More
Providing high quality customer service is a must for any... Read More
Every business starts with an idea or a dream. To... Read More
It's obvious when a small business has accepted the fact... Read More
If you're starting your own business or currently work for... Read More
I agree that knowledge should be free, but the next... Read More
Data. Most people think it is a term relegated to... Read More
Everyone loves a good story. Whether it's the story of... Read More
The air in my client's office nearly crackled with her... Read More
For the employees, payday is the brightest day; they finally... Read More
Winning small and home based businesses today must continually shake... Read More
When you hear the word "success" does it bring on... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
"The way to develop self-confidence is to do the thing... Read More
Did you ever have one of those days or weeks... Read More
When do you need to get more involved with the... Read More
Most small business owners are faced with so many responsibilities... Read More
Some of the greatest words of wisdom for any man... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
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