If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Remember those drawings from science class of how a lever... Read More
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Last year, trillions of dollars transferred hands on the internet... Read More
Every employee would like to earn as high a salary... Read More
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Most small businesses incorporated in 2005 will fail by the... Read More
On June 8, 2004, the world witnessed what no one... Read More
A few years ago, I visited Beijing for the first... Read More
Just a few years ago, when one thought of a... Read More
We all know how glorious those first warm days of... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Quality control in franchising companies is paramount and all franchising... Read More
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Remember those drawings from science class of how a lever... Read More
If you're serious about wanting to start a business, the... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
What are the 5 best ways to gain new contacts?There... Read More
Most small businesses will not even try to advertise on... Read More
How do marine type businesses start? Have you ever thought... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
You are probably hard at work promoting your business (and... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
If you own a small business, you should know that... Read More
Is your business making money? Would you know?Figuring out whether... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
So you want to start a business but you don't... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
As a home business proprietor, you may already realize why... Read More
Every company has a value proposition. That is a statement... Read More
Expanding your business requires you to take a good hard... Read More
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