If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There are several well-known truck washes in the Great State... Read More
The following tips have come from a wide variety of... Read More
A suggestion box is a really good idea for your... Read More
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When is it a good thing to say no to... Read More
I only have to point to the 555 plus failed... Read More
You can't imagine how many people ask me how I... Read More
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$37.4 million funded from venture capital today. $86.4 million funded... Read More
I've got good news and bad news. The good news... Read More
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Last summer the FTC put forth a report and then... Read More
You need to be visible to attract customers, right? But... Read More
You've been meaning to tend to the administration part of... Read More
Many small companies work very hard to get new accounts.... Read More
So there I was ? sitting in the audience of... Read More
If you are a non-operator owner of many work trucks,... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
What would happen if you decided to take an extended... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
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Home based travel businesses are no longer the wave of... Read More
Should your business have a toll free number for customers... Read More
What's your job profitability? I meet with business owners every... Read More
In the first part of this article I put forward... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
As a company grows, the owner's role begins to change.... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
One of the most common horrific mistakes a business can... Read More
A successful joint venture marketing effort is the goal of... Read More
Data. Most people think it is a term relegated to... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Did you ever have one of those days or weeks... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
Whether your target audience is in your neighborhood or across... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
If a customer owes your local business money, it's hard... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
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It is estimated that 78% of all small business start-ups... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
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