If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When pressure washing heavy equipment each piece of equipment has... Read More
Here are just a few ways to increase and diversify... Read More
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You've heard it before; we're living in an information age.... Read More
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When it comes to cost, how much can you afford... Read More
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"If at first you don't succeed, then skydiving definitely isn't... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
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When should you create a foundation in order to solidify... Read More
Starting a business? For many people, the bravery to venture... Read More
"So what?" is a lovely question.It can lead to a... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
We all know that a building has to have a... Read More
Marketing is one of the four corner-posts of a solid... Read More
What is Business Valuation? The term business valuation is the... Read More
1. TargetYou are not all things to all people. Decide... Read More
One way to determine your companies mission statement is based... Read More
It is not surprising that some people may perceive Six... Read More
Traditional advertising methods are still being used for almost 90%... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Many have not experienced a fire up close. One year... Read More
You bet a name is important. Many small business owners... Read More
It behooves every professional mobile auto detailer to stay up... Read More
It's just like a marriageTo expect a bank manager or... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
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When you go into business for yourself, there are many... Read More
Anyone in business today realizes both the natural dependency on... Read More
I have a confession to make. My name is Caroline... Read More
Costs of over regulation and over disclosure end up hurting... Read More
People will always stress that having a well researched business... Read More
Ok, you have successfully accomplished your dream of being the... Read More
The key to organizational focus and helping those who need... Read More
In my previous article, Step 1, your challenge for the... Read More
After over 30 years of participating in hundreds of businesses,... Read More
In a world full of complications sometimes we overlook the... Read More
It is an American dream to own a business. But... Read More
When is it a good thing to say no to... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
A solopreneur I know disappears from my radar screen for... Read More
One major issue not being addressed right now in the... Read More
What would happen if you decided to take an extended... Read More
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