If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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It is imperative to have your business legally prepared. How... Read More
If you've been thinking about starting a business, but are... Read More
Many companies wish to expand and a few wish to... Read More
To maximum potential profits and dollars in a mobile washing... Read More
Most small business owners are faced with so many responsibilities... Read More
You know your prospects need what you sell. You know... Read More
Imagine that you have operated a successful franchise business for... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
One of the hidden perks of raising six children is... Read More
That sizzling sound you're hearing may be a symptom of... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
We're birds of a feather, public relations and small business.... Read More
Today is a Red Letter Day! It's special because today... Read More
The revenue history is a vital piece of your power... Read More
Business card size works well for invitations to special events.What... Read More
I frequently give presentations at small business gatherings, providing me... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
If you plan to do business online, then your website... Read More
Q: Is the online world the best place to sell... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
You only have so much time in a day right?So... Read More
In my 18 years of consulting I have heard it... Read More
I recently met with a very successful magazine publisher who... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
If you plan to upgrade your workshop into an Authorized... Read More
When should you create a foundation in order to solidify... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
This is the tale of two business plans with very... Read More
It is not surprising that some people may perceive Six... Read More
There is a continual trend we are seeing which I... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
In the summer, I can't drive two blocks without seeing... Read More
Are you a small business owner who wants to expand... Read More
Many have not experienced a fire up close. One year... Read More
Where would a business be without a business plan? A... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
If you are in the professional car care business you... Read More
So you want to get into the auto detailing business... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
Most pressure washing companies never look into some of the... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Cleaning concrete is tough and there is an easy way... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
Q: I will be retiring this year at age 60... Read More
How do window cleaning franchise businesses start? It is a... Read More
Business card size works well for invitations to special events.What... Read More
How is your pipeline structured?I assume most of you have... Read More
Every business starts with an idea or a dream. To... Read More
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