If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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While I was hard at work last week, an everyday... Read More
In a perfect world, starting a small business would be... Read More
Database Problems in MarketingI have been working on a direct... Read More
Many government department heads are on the take. Oh they'll... Read More
Remember those drawings from science class of how a lever... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
You can't imagine how many people ask me how I... Read More
Franchising is the fastest way to build small businesses, provide... Read More
The choice to incorporate a small business in Florida has... Read More
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Thinking of starting a business on line? If so there... Read More
As small business managers, we juggle limited resources in a... Read More
Most business owners know when they need an accountant, but... Read More
Most small businesses will not even try to advertise on... Read More
So there I was ? sitting in the audience of... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
Many of us have noticed how some nearby communities seem... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
When is it a good thing to say no to... Read More
Whether it has been thrust upon you by external market... Read More
Last week's question from Anthony R. on how to choose... Read More
A consultant must remember that the business belongs to the... Read More
It is not surprising that some people may perceive Six... Read More
Tap these treasures of ideas. The best money you can... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
We all know that competition is an ugly word but... Read More
Franchising companies often use Business Broker to help attain sales... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Many mobile car wash operators would like to add de-ionized... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
I started working with another new client last week. He... Read More
Your business is only as good as the number of... Read More
Q: Is the online world the best place to sell... Read More
As you may know, there are many ways to incorporate... Read More
Many small companies work very hard to get new accounts.... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
In the first article we mentioned the main characteristics that... Read More
Nothing can drive a business down faster than customers who... Read More
If a customer owes your local business money, it's hard... Read More
Your product is dying. With the same inevitability that we... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Consistency is a huge word when operating your business. I... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Cash is King?That is what everyone tells us and it... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
There is significant competition in auto detailing and car washing.... Read More
What was your aim when you went into business for... Read More
How is your pipeline structured?I assume most of you have... Read More
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