If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There is a continual trend we are seeing which I... Read More
You are probably hard at work promoting your business (and... Read More
There is a rather famous true story called "Acres of... Read More
Being a small or home-based business owner can be loads... Read More
The American system of business management has been admired and... Read More
Where would a business be without a business plan? A... Read More
Those who are in the pressure washer business should not... Read More
At one point or another, almost every business runs short... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
When working from home, it is usual to find that... Read More
Last week we discussed the importance of performing an autopsy... Read More
We all know that a building has to have a... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Congratulations, you are starting a small business! You are taking... Read More
Which questions do you need to ask to even get... Read More
Nothing can drive a business down faster than customers who... Read More
How do you find the best business partners?Finding a good... Read More
-- The One Pager Shortcut Series --People do business with... Read More
Why are we over regulation the franchising industry, what purpose... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
We very much like what we see in Lubbock, TX... Read More
How do marine type businesses start? Have you ever thought... Read More
If you're starting your own business or currently work for... Read More
Remember those drawings from science class of how a lever... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
Want your small business to flip instead of flop?! Statistically... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Image of your franchise automotive outlet is so important. Some... Read More
There were only an estimated 1800 active franchisors in this... Read More
Here are some useful tips on how to select a... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
In the summer, I can't drive two blocks without seeing... Read More
Home based travel businesses are no longer the wave of... Read More
What kinds of things effect mobile service businesses P and... Read More
There are many factors to be considered when you are... Read More
Ok, so next to the taxman, your company payroll department... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
"So what?" is a lovely question.It can lead to a... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
There are many potential niches for pressure washing companies that... Read More
A reader of one of my online sessions asked should... Read More
What could Seinfeld possibly have to do with marketing a... Read More
We very much like what we see in Lubbock, TX... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Too often in business we get trapped into reviewing our... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
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