If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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According to the American Society for Aesthetic Plastic Surgery, since... Read More
Most small business owners seek advisors who can help them... Read More
Nothing can drive a business down faster than customers who... Read More
If you're just ramping up your small business email newsletter,... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
When small businesses fail, the wreckage is often assigned to... Read More
Large corporations use employee manuals to both educate employees about... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Never underestimate the power of perception! Perception plays a major... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
The Operations Plan is a critical component of any business... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
American small business is again in transition. Many employees, now... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Q: I really want to start my own business, but... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
As an entrepreneur you can learn a lot by following... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
Experts urge small business owners to "brand" their business ?... Read More
You've probably heard the statistic that 95% of small businesses... Read More
One of the biggest fears people have about starting a... Read More
As you may know, there are many ways to incorporate... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Looking for a place to add a Quick Lube away... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
What is in an information plan?Before you even meet with... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
When deciding to host a fundraiser for your company or... Read More
One of the best ways to make money in the... Read More
If small business had no important outside audiences, it wouldn't... Read More
It behooves every professional mobile auto detailer to stay up... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Is it right for you?If you decide to advertise your... Read More
As small business owners we're in business to make money... Read More
There are no "rules of thumb" in the pursuit of... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Shopping for a franchise is easy if you know what... Read More
Now that you have invested your time, energy and money... Read More
Until the day I learned to play chess I loved... Read More
You're a small business owner with a hot new product... Read More
What are the 5 best ways to gain new contacts?There... Read More
Last week's question from Anthony R. on how to choose... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
You bet it's worth it. Publicity via news releases, along... Read More
If you've been considering incorporating your small business, you've probably... Read More
If you are thinking of turning your current into a... Read More
A top executive called up me late in the night.... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
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