If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Office support services can range from basic data entry to... Read More
Now that winter has passed, the annual ritual of spring... Read More
One way to determine your companies mission statement is based... Read More
What is Business Valuation? The term business valuation is the... Read More
Having a successful business means also having a good working... Read More
Remember those drawings from science class of how a lever... Read More
Incredible as it sounds, you have a goldmine of free... Read More
I recently met with a very successful magazine publisher who... Read More
When it comes to cost, how much can you afford... Read More
Before you want to build your business, you need to... Read More
One thing I have noticed in my travels to different... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
So often small service businesses fail to exploit niches, which... Read More
There is a continual trend we are seeing which I... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Want your small business to flip instead of flop?! Statistically... Read More
To wash an airplane there are many items you will... Read More
When working from home, it is usual to find that... Read More
The success of your business depends on your ability to... Read More
When small businesses fail, the wreckage is often assigned to... Read More
Auto detailers are often asked to clean boats and detail... Read More
Here are a few tips on how to hand out... Read More
Pardon my enthusiasm, but a large part of your small... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
No matter how small your small business is, it is... Read More
You've heard it before; we're living in an information age.... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
How do you find the best business partners?Finding a good... Read More
So you think you're not justified in taking time away... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
If you are worried about how many different business cards... Read More
Q: Is the online world the best place to sell... Read More
If you are a franchisee of a large franchise system;... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Most small businesses simply go about their daily business and... Read More
Treat your business as a serious, full-time business and be... Read More
Part of the power plan is making sure you have... Read More
In many industries, image is one of the last things... Read More
There are many little details that go into making sure... Read More
Hogwash!That's what I say to people who tell me that... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
The start of a new year is a time for... Read More
Do you need grant funding for your nonprofit organization? If... Read More
In today's economic climate, the first priority for the small... Read More
Where do you find more customers?How do you compete with... Read More
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