If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Are you tired yet of all the books out there... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Grow your Professional Organizer business by branching out into related... Read More
Has this ever happened to you... 'John, you have a... Read More
You have spent considerable time pulling your business plan together,... Read More
Q: I have outgrown my home office and need to... Read More
You bet it's worth it. Publicity via news releases, along... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
At one point or another, almost every business runs short... Read More
Why should you describe your business to others in 5... Read More
Many small businesses do quite well due to the blood,... Read More
Do you like animals? Would you like to work for... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
The choice of financing is an important determinant of whether... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
As a company grows, the owner's role begins to change.... Read More
If you own a mobile car washing, pressure washing or... Read More
Imagine that you have operated a successful franchise business for... Read More
Q: I will be retiring this year at age 60... Read More
One of the primary concerns all small businesses have is... Read More
We have all seen the mobile washing units cruising our... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Opening a carpet cleaning business is a great way to... Read More
Business Process Automation or BPA for short. This was a... Read More
Why would you use an event pass?Event passes are often... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Until the day I learned to play chess I loved... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
If you are thinking of turning your current into a... Read More
Is it right for you?If you decide to advertise your... Read More
Starting a business? For many people, the bravery to venture... Read More
Last week we discussed the importance of performing an autopsy... Read More
There is a great deal of abuse going on in... Read More
Here is an interesting case study of a company, which... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Sometimes when you run a business you feel as lonely... Read More
If you are the boss and you think your job... Read More
Where do you find the right people for a business... Read More
Q. I am a former pastor who left the ministry... Read More
In the Truck Washing Business every single type of vehicle... Read More
If you are looking for a franchise opportunity, the choice... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
A Mattress Cleaning Business might be just for you if... Read More
Expanding your business requires you to take a good hard... Read More
Why does research and education play an important part of... Read More
Data. Most people think it is a term relegated to... Read More
To have one of the popular in home daycare businesses.... Read More
Here are some sound debt collection techniques that can be... Read More
There are only a handful of car wash franchises in... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
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