If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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You may find this Newsletter a little long winded but... Read More
Shopping for a franchise is easy if you know what... Read More
No matter your age or station in life, we all... Read More
Have Some Time to Yourself One of the most important... Read More
When working properly, computers enable small businesses to make big... Read More
A suggestion box is a really good idea for your... Read More
If you are a non-operator owner of many work trucks,... Read More
North County San Diego has had some significant growth, and... Read More
If you ask most small business owners what priority CRM... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Perhaps you are building a new home office or you... Read More
Do you have all the customers your business can use?The... Read More
We have all seen the mobile washing units cruising our... Read More
"What do you do?" It just might be one of... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
We very much like what we see in Lubbock, TX... Read More
Business card size works well for invitations to special events.What... Read More
All franchises must meet the legal definition of a franchise... Read More
Are you a small business owner who wants to expand... Read More
Why should you always maintain a good report with a... Read More
Having a successful business means also having a good working... Read More
Treat your business as a serious, full-time business and be... Read More
How do window cleaning franchise businesses start? It is a... Read More
A reader of one of my online sessions asked should... Read More
Now that winter has passed, the annual ritual of spring... Read More
If you are just starting your business, or if you... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Is it right for you?If you decide to advertise your... Read More
Anyone in business today realizes both the natural dependency on... Read More
Having a successful business means also having a good working... Read More
What are the benefits of using a Freelance Consultant /... Read More
Fuel prices these days are quite high and they take... Read More
If you plan to upgrade your workshop into an Authorized... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
How do you make sure you have the business solutions... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
We all know that competition is an ugly word but... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Here is an interesting case study of a company, which... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Experts urge small business owners to "brand" their business ?... Read More
Before you want to build your business, you need to... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Last week's question from Anthony R. on how to choose... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
How careful are you with the data you collect from... Read More
There were only an estimated 1800 active franchisors in this... Read More
Have Some Time to Yourself One of the most important... Read More
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