If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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That's right ? are you making enough mistakes in your... Read More
A reader of one of my online sessions asked should... Read More
The story is told of a tiger chasing some goats... Read More
Q: I have outgrown my home office and need to... Read More
It is estimated that 78% of all small business start-ups... Read More
Last summer the FTC put forth a report and then... Read More
Most pressure washing companies never look into some of the... Read More
Before you want to build your business, you need to... Read More
Cleaning concrete is tough and there is an easy way... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
The key to organizational focus and helping those who need... Read More
Most small business owners seek advisors who can help them... Read More
Would you rather have one good client paying you five... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Articles abound advising the business community how to properly screen... Read More
Take advantage of world politics today and start your own... Read More
Start thinking about buying an established business if you want... Read More
The choice to incorporate a small business in Florida has... Read More
A lot of business owners I've spoken with lately have... Read More
Business owners rarely go into business to deal with the... Read More
Shopping for a franchise is easy if you know what... Read More
Whether your target audience is in your neighborhood or across... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
An observation while returning home from a seminar: Getting away... Read More
The revenue history is a vital piece of your power... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Here is an interesting case study of a company, which... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
If small business had no important outside audiences, it wouldn't... Read More
Shopping for a franchise is easy if you know what... Read More
While I was hard at work last week, an everyday... Read More
After over 30 years of participating in hundreds of businesses,... Read More
If you are a motorcycle detailer and need to expand... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Quality control in franchising companies is paramount and all franchising... Read More
I ran a franchise company for many years, a car... Read More
Here are some of the questions that you need to... Read More
When small businesses fail, the wreckage is often assigned to... Read More
There are many choices when thinking about a small business... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Some of the greatest words of wisdom for any man... Read More
Is it right for you?If you decide to advertise your... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
First, we need to define the different kinds of skip... Read More
Why does consistency in the message have an effect on... Read More
There are only a handful of car wash franchises in... Read More
Everything starts with a business plan: If you don't have... Read More
As a practise gets larger & larger the associated problems... Read More
We very much like what we see in Lubbock, TX... Read More
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