If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There is a great deal of abuse going on in... Read More
There were only an estimated 1800 active franchisors in this... Read More
A top executive called up me late in the night.... Read More
Some of the very qualities that attract people to the... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
If you own a mobile car washing, pressure washing or... Read More
Deciding to start your own franchise is just one of... Read More
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Washing the exterior of a truck. Sounds easy right? Well,... Read More
Don't you find that there are so many decisions you... Read More
Have you ever wondered what the difference is between a... Read More
Just as you are about to say "good-bye" to your... Read More
This morning, I went to take a short walk outside.... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Introduction: This article is written as a general discussion on... Read More
So you want to start a business but you don't... Read More
Treat your business as a serious, full-time business and be... Read More
North County San Diego has had some significant growth, and... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
If you are in a franchise and have a territory... Read More
One of the most common issues that comes up for... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
How often has someone thought of starting a business based... Read More
In my previous article, Step 1, your challenge for the... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
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Is it right for you?If you decide to advertise your... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Pressure washing companies must look for customers in the retail... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Opportunities for home show businesses have never been more abundant.... Read More
One of the primary concerns all small businesses have is... Read More
Once you've decided to incorporate your small business the next... Read More
Where do you find more customers?How do you compete with... Read More
In the heavy equipment cleaning business you can make good... Read More
No matter how small your small business is, it is... Read More
I started working with another new client last week. He... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
In today's economic climate, the first priority for the small... Read More
The choice to incorporate a small business in Florida has... Read More
So often small service businesses fail to exploit niches, which... Read More
In the first article we mentioned the main characteristics that... Read More
Consistency is a huge word when operating your business. I... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
One overlooked individual in the process of taking a company... Read More
What was your aim when you went into business for... Read More
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