If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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We have all seen the mobile washing units cruising our... Read More
Most new small businesses won't be in business this time... Read More
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I ran a franchise company for many years, a car... Read More
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There are countless ways to save your business money. Unfortunately,... Read More
Back when I owned an inventory-based business, one of my... Read More
Today is a Red Letter Day! It's special because today... Read More
Pardon my enthusiasm, but a large part of your small... Read More
If you're just ramping up your small business email newsletter,... Read More
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During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
When we speak of branding most of the time people... Read More
I have a confession to make. My name is Caroline... Read More
No matter your age or station in life, we all... Read More
There is a rather famous true story called "Acres of... Read More
Image of your franchise automotive outlet is so important. Some... Read More
Before you read any further in this article, I'd like... Read More
The choice to incorporate a small business in Florida has... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Owning a business is a challenging endeavor. If you're like... Read More
Senior citizens are generally not a large marketing segment for... Read More
"The way to develop self-confidence is to do the thing... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
We very much like what we see in Lubbock, TX... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Many physical therapists in private practice have the appearance of... Read More
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A corporate shell could be liken to a house that... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
How far can you go based on your relationship with... Read More
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Fuel prices these days are quite high and they take... Read More
The stock market is still on a wild roller coaster... Read More
For the employees, payday is the brightest day; they finally... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
What unspoken message are you sending your clients and customers?... Read More
Cash is King?That is what everyone tells us and it... Read More
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If an organization lacks a mission statement, it is worthwhile... Read More
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