If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A recent survey showed that only 28.7% of small business... Read More
Here are some of the questions that you need to... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Your product is dying. With the same inevitability that we... Read More
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If you are looking for a franchise opportunity, the choice... Read More
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1. Everyone Makes A Difference ? Despite not letting him... Read More
If you discovered the bottom line in your business depended... Read More
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My clients and many of my readers are small and... Read More
How is your pipeline structured?I assume most of you have... Read More
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There are no "rules of thumb" in the pursuit of... Read More
More sales and more profit. Isn't that what you want... Read More
I frequently give presentations at small business gatherings, providing me... Read More
What does buying a fat pig have to do with... Read More
The modern Franchise business model and the much different business... Read More
Too often in business we get trapped into reviewing our... Read More
If your home business is not performing the way you... Read More
If you've been considering incorporating your small business, you've probably... Read More
Marketing is one of the four corner-posts of a solid... Read More
Great question!Freeing your time is an indisputably key element in... Read More
We have all seen the mobile washing units cruising our... Read More
In the book Women and Small Business author gives all... Read More
Q: A friend told me that as a woman of... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
It's a strange anomaly.Most people who set out to start... Read More
What's your job profitability? I meet with business owners every... Read More
Microfiber cleaning towels have been around for about ten years... Read More
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10 Best Practices to consider as your SBIR negotiations approach... Read More
If you are in a franchise and have a territory... Read More
While I was hard at work last week, an everyday... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
The day care industry is expanding. There are now more... Read More
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There are many little details that go into making sure... Read More
Everything starts with a business plan: If you don't have... Read More
So there I was ? sitting in the audience of... Read More
Running a business on the net these days can be... Read More
The choice of financing is an important determinant of whether... Read More
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