If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Some of the very qualities that attract people to the... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
If you're just ramping up your small business email newsletter,... Read More
Over the years I heard the best way to learn... Read More
Time. As a small business owner, it's the commodity you... Read More
Cleaning concrete is tough and there is an easy way... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
What types of companies do you want to align yourself... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
In a quest for customers and to keep those customers,... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
As an entrepreneur you can learn a lot by following... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
In a perfect world, starting a small business would be... Read More
When someone owes your small business money, you certainly feel... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
A Mattress Cleaning Business might be just for you if... Read More
At first glance, this topic may seem a little repetitive,... Read More
Researching information for a recent business plan, I came across... Read More
Business owners rarely go into business to deal with the... Read More
We very much like what we see in Lubbock, TX... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
The choice to incorporate a small business in Florida has... Read More
On June 8, 2004, the world witnessed what no one... Read More
Your business is only as good as the number of... Read More
When working from home, it is usual to find that... Read More
The employer / employee relations environment has been constantly evolving... Read More
If you are a small business you know that you... Read More
A Mattress Cleaning Business might be just for you if... Read More
You are selling your small business (business value under $1... Read More
Franchising is the fastest way to build small businesses, provide... Read More
So there I was ? sitting in the audience of... Read More
Starting the blind cleaning business is one of the best... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Every business plan book tells you how the Executive Summary... Read More
Purchasing a franchise has become one of the most popular... Read More
If you've been considering incorporating your small business, you've probably... Read More
So you think you're not justified in taking time away... Read More
A career coach could be simply defined your job seeking... Read More
Business owners rarely go into business to deal with the... Read More
A reader of one of my online sessions asked should... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
If you are a non-operator owner of many work trucks,... Read More
And is having a logo really that important?My answer to... Read More
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