If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Deciding to start your own franchise is just one of... Read More
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Do you have a Business Plan? Congratulations, but you are... Read More
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It appears the mini-blimp indoor theme and concept is making... Read More
Want your small business to flip instead of flop?! Statistically... Read More
Don't you find that there are so many decisions you... Read More
Achieving real success should be the goal of any good... Read More
What is Business Valuation? The term business valuation is the... Read More
With all the cabinet refacing business opportunities out there, you... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Many new ventures are preoccupied with all the money they... Read More
No matter type of business you operate you've got to... Read More
What's your job profitability? Do you know?Many business owners are... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
The revenue history is a vital piece of your power... Read More
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In my 18 years of consulting I have heard it... Read More
Someone new to business ownership recently told me, "Before I... Read More
Did you ever have one of those days or weeks... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Why do you need an account plan?When you first decide... Read More
Here are a few tips on how to hand out... Read More
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You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
At one point or another, almost every business runs short... Read More
Database Problems in MarketingI have been working on a direct... Read More
How do you find the best business partners?Finding a good... Read More
You've been meaning to tend to the administration part of... Read More
Buyers want both online and local information about where to... Read More
What is the satisfaction & expectation review of the business... Read More
Thankfully, most of us will never find out. That is... Read More
How many "get rich schemes" have you joined? Or have... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Many times small businesses want to expand their businesses and... Read More
If a customer owes your local business money, it's hard... Read More
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Are you thinking of starting a small pressure washer business... Read More
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