If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Articles abound advising the business community how to properly screen... Read More
Do you sometimes find yourself just going "through the motions"... Read More
How a donation is different from a sponsorship and what... Read More
I only have to point to the 555 plus failed... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
The employer / employee relations environment has been constantly evolving... Read More
Costs of over regulation and over disclosure end up hurting... Read More
How often has someone thought of starting a business based... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
How do marine type businesses start? Have you ever thought... Read More
Owning a business is a challenging endeavor. If you're like... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
What does it take to grow a business and run... Read More
The story is told of a tiger chasing some goats... Read More
Winning small and home based businesses today must continually shake... Read More
Do you like animals? Would you like to work for... Read More
When a regulator finds a target to go after to... Read More
As a practise gets larger & larger the associated problems... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Franchising is the fastest way to build small businesses, provide... Read More
Starting the blind cleaning business is one of the best... Read More
One thing I have noticed in my travels to different... Read More
Some of the very qualities that attract people to the... Read More
Last summer the FTC put forth a report and then... Read More
Small business owners can relieve a lot of their own... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
The way you manage your money is one of the... Read More
If you're an entrepreneur responsible for your own small business... Read More
Many pressure washing companies will be glad to take on... Read More
If you are a small business you know that you... Read More
Everyday more web based companies enter the business scene. The... Read More
In many industries, image is one of the last things... Read More
You can make your trade show experience much easier by... Read More
The Operations Plan is a critical component of any business... Read More
The difference between rates and wages is not always clear... Read More
Before you start a business we encourage you to prepare... Read More
How do window cleaning franchise businesses start? It is a... Read More
The following are six essential skills to business success. You... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
A lot of business owners I've spoken with lately have... Read More
While there are few career paths that some would call... Read More
The choice of financing is an important determinant of whether... Read More
Most small business owners seek advisors who can help them... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
The less a business pays for goods and services the... Read More
When we speak of branding most of the time people... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
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