If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In these days of insecurity and uncertain futures, the tendency... Read More
What does buying a fat pig have to do with... Read More
No matter your age or station in life, we all... Read More
For many small businesses, the "S" corporation is the business... Read More
Yes, that IS security when nobody can downsize you because... Read More
Early in my career, I wrote an article for a... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
As a company grows, the owner's role begins to change.... Read More
Here are some useful tips on how to select a... Read More
Hogwash!That's what I say to people who tell me that... Read More
When should you create a foundation in order to solidify... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Here are a few tips on how to hand out... Read More
Think the best way to get more customers is to... Read More
Would you rather have one good client paying you five... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Ok, so next to the taxman, your company payroll department... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
If you run a pressure washing company in a rural... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
What could Seinfeld possibly have to do with marketing a... Read More
If you ask most small business owners what priority CRM... Read More
How do you find the best business partners?Finding a good... Read More
Consistency is a huge word when operating your business. I... Read More
In the heavy equipment cleaning business you can make good... Read More
With all the cabinet refacing business opportunities out there, you... Read More
How many "get rich schemes" have you joined? Or have... Read More
Many investors and business ethics professionals are calling for more... Read More
As small business owners we're in business to make money... Read More
Having a successful business means also having a good working... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
Tap these treasures of ideas. The best money you can... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
If a customer owes your local business money, it's hard... Read More
When we speak of branding most of the time people... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Franchisor expansion policies are not as simple as one might... Read More
At first glance, this topic may seem a little repetitive,... Read More
I'll be the first to admit that I went a... Read More
Recently one of my customers told me the chaos swirling... Read More
It's just like a marriageTo expect a bank manager or... Read More
1. Leadership Is Learned ? While many people appear to... Read More
When does your ego get in the way?Let's go back... Read More
When you hear the word "success" does it bring on... Read More
As a company grows, the owner's role begins to change.... Read More
It's obvious when a small business has accepted the fact... Read More
If you're starting your own business or currently work for... Read More
Many companies wish to expand and a few wish to... Read More
Just a few years ago, when one thought of a... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
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