Home
>
Small Business
>
Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Everyone loves a good story. Whether it's the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.

I participated in a seminar a couple of weeks ago and met Rob Nicoll the owner of a Meadery. "A Meatery?" I asked. No, a Meadery where Rob makes mead, honey wine, and cordials. The name of his newly developing business is Fiddler's Reach and it's located on the coast of Maine.

One thing I've found in talking to people all over the country is that the very mention of the word "Maine" evokes an immediate positive response and adding "coast of" in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthouses, wild sea roses, and a feeling of peace and ease.

As I talked with Rob about his business, he spoke of tying his business story into the mystique of the coast of Maine. The name of his company, Fiddler's Reach, comes from the name of a sharp turn in the river that ships have to navigate to finish their sea journey.

In days of old, once a ship came safely through Fiddler's Reach, the journey was nearly done, the work slowed down, and the sailors had time to relax and anticipate the joy of homecoming after long months at sea. And that is when the fiddler would reach for his fiddle and the sailors would dance, sing, and laugh.

What an appropriate story for a business specializing in an old fashioned beverage designed for enjoyment during times of relaxation. Envision how Rob can use all those images in his marketing-package design, sales letters, advertising, letterhead, etc. Ships and waves and fiddles and joyous homecomings on the coast of Maine. It ties into the longing we all have for a little rest and relaxation. It transports us to another time when life seemed simpler and less hectic. A magical time when the plaintive sound of a fiddle expressed our homesickness and a joyful tune spoke of coming home to a well loved place. I'll take a case of that!

Engaging your customers through story telling makes them feel as though they are a part of something greater than themselves. It lessens the loneliness of an uncaring world and provides a momentary escape from reality. What stories can you tell about your business that make people say, "I'll take some of that!"

Caroline Jordan, MBA helps self employed professionals talk about their businesses in provocative ways to attract customers they really enjoy working with. For more success tips and strategies visit http://www.thejordanresult.com and see how you can get clients to say, "I'll take a case of that!"

bathroom cleaning service Glencoe ...

In The News:

VOLTA-AUTODOXER malware uses AI to analyze stolen data and rank victims by potential value, helping criminals target the most profitable accounts.

Daimler Truck's Oregon demos show how a Freightliner Cascadia's automatic emergency braking responds when dummy cars suddenly cross a moving truck's path.

Facebook ads promising to recover stolen funds are targeting scam victims again, and Meta confirmed removing flagged accounts after investigation.

Tesla Cybertruck production is winding down at Gigafactory Texas to make room for Cybercab robotaxi manufacturing, but key questions remain for owners.

Identity theft can hide in phone accounts, medical records and utility bills long before it shows on a credit report. Eight places to check now.

JR East's towering ZIZAI ZX-3 chainsaw robot tackles dangerous branch-cutting along Japan's Koumi Line while a trained operator controls it remotely.

A massive DHS data leak exposed records of over 41,000 employees, revealing links to undercover ICE operations, Palantir tools and AI platforms.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

UCLA's PhoneBot turns old Android phones into the brain of a two-legged humanoid robot that walks, follows people and stands up after falling.

A fake Amazon invoice charging $988.18 for an iPad lists the same customer support phone number three times to steer panicked victims into calling.

A handful of food delivery robots from Uber Eats and other platforms have gotten kicked and knocked over in Philadelphia and Los Angeles.

Data broker opt-out forms may not protect your family. People search sites can still expose your info through a spouse's or parent's profile.

Apple's first touchscreen MacBook Pro starts at $2,899 with a PROLED XDR OLED display, but the non-touch M6 model costs $900 less at $1,999.

Black Friday deals are already drawing scammers who use fake delivery notices and gift card payment requests to steal your personal financial information.

Apple's iPhone Duo reportedly outlasted the Samsung Galaxy Z Fold 8 by over three hours in battery tests, but its weight and repair costs raise concerns.

Florida Polytechnic University's Jetson ONE eVTOL police vehicle named Astro still awaits FAA authorization before officers can fly operational patrols.

OpenAI's new locked chats feature lets you protect ChatGPT conversations with a PIN, Face ID or Touch ID, but there are key privacy limitations.

A phishing email disguised as an Evite fooled a man even after he emailed his friend to verify it, revealing how compromised Gmail accounts aid scams.

Microsoft's AI diagnostic system identified 83% of complex medical cases in a study, more than doubling the 36% accuracy of generalist doctors.

Account takeover threats go beyond stolen passwords as criminals exploit session cookies, SIM swaps and MFA fatigue to bypass your login security.

SpaceX is reportedly pursuing access to 80,000 cell sites to turn Starlink into a major wireless carrier rivaling Verizon, AT&T and T-Mobile.

Tech advocacy groups warn that foreign nationals at AI companies like OpenAI and Google pose a national security threat amid a lack of federal oversight.

Singapore researchers built the world's first touchscreen woven into clothing, surviving 50 machine washes while displaying images and responding to touch.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

A startup founder woke to $449 in unexpected OpenAI and Anthropic charges after stolen API keys were exploited during the "Black October" cyber wave.

Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Small Business