Home
>
Small Business
>
The Key To Success - Choose The Right Partners

The Key To Success - Choose The Right Partners

Do you promote yourself as offering prompt, reliable and quality service?

Of course ? none of us promote ourselves as anything less, and equally we strive to provide this level of service all the time.

So what happens when you take your networking to the next level, and start to offer referrals, or even establish partnerships or alliances for certain activities?

Whatever you do at this point creates significant impact on your business and personal reputation ? potentially positive and also potentially negative.

One of the successes of Global Business and Development Solutions (globizdev.com) is not just that we are an alliance spanning Australia, South Africa, UK and the USA. Rather, our success results because we share like values, and each commit to providing the same level of service, whether individually sourced, referred, or a shared client.

I am using the word 'partner' loosely ? as a catch all for someone we refer business to/from, someone we collaborate on a project with, someone we join market and so on.

Regardless - choosing the right partner is critical.

So how do I choose the right partner?

At some point depending on the level of activity you enter, it could be important to get specialist legal, due diligence and other financial advice ? which is beyond the scope of this article. Some key principles I have followed to successfully establish partnerships and alliances include:

? Looking for organisations and individuals who share the same values as you

? Ensuring you enter the arrangement with their success in mind, not just yours

? Being prepared to not lead every initiative

? Looking for partners with complementary products and services

? Identifying gaps in your own knowledge, skills and experiences and seeking partners to 'fill' these

? Not expecting overnight success

? Being prepared to foster a long-term mutually beneficial arrangement

Will following these steps guarantee success and remove all potential for conflict?

Obviously not.

However, following these steps is core in demonstrating a genuine desire to work with others, to support each other in growth and development.

Remember, too, that establishing such arrangements is likely to be just one element of an overall sales and marketing plan for you or your organisation. Even if you have an excellent partner, or partners, marketing efforts individually and collectively remain important.

I you are an independent professional, or a small service organisation, you might benefit from the Free Marketing Plan Workbook from Action Plan Marketing, which you can download from globizdev.com on the Additional Resources page.

I have found enormous personal and business benefits from establishing quality partnerships, and I hope you enjoy similar successes.

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.

We offer a range of services including:

? Proposal and tender development

? Technical assistance

? Research and strategy development

? Quality review of submissions

? Market entry support

? Partner identification

? On-ground representation

globizdev.com

scheduled cleaning services Highland Park ...

In The News:

Travel expert Katy Nastro says 50,000 American Airlines AAdvantage miles vanished from her account after someone redeemed them without permission.

Google AI Overviews can't be permanently turned off, but adding -AI to your searches and using the built-in Web filter can help bypass AI summaries.

Attaxion researchers found 30 fake Texas campaign merchandise stores traced to just two sellers hawking gear for competing Republicans and Democrats.

GM plans to debut eyes-off driving in the Cadillac Escalade IQ by 2028, but safety testing reveals how long distracted drivers take to regain control.

Data brokers assign labels predicting your health, finances and religion based on browsing and purchases, then sell those profiles to businesses.

Elon Musk says he'll give one SpaceX share to every kid in America in 2027, but key details about eligibility and distribution remain unclear.

ClearSpace UK's robotic spacecraft with giant claws will chase down dead satellites at 17,000 mph, with a 2029 launch from Scotland planned.

A fake Social Security statement phishing email uses the SSA logo and a convincing layout, but the sender's domain instantly exposes the scam.

A clean credit report doesn't mean your identity is safe. Six ways criminals can steal from you without triggering a credit monitoring alert.

Carolyn Marvin, a 78-year-old retired professor, was arrested after blocking an Uber Eats delivery robot on a Philadelphia sidewalk for months.

The Midnight Mimosa malware campaign hides inside cheap Android phone firmware, giving attackers powerful access before owners even turn devices on.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Meta's Muse AI was built to manage tasks, but users are developing romantic AI relationships and even calling the AI companion their girlfriend.

A Minnesota murder suspect's notebook listed 11 people search websites, raising urgent questions about data broker opt-out and online privacy risks.

Google Universal Cart tracks price drops, surfaces promo codes and uses Google Wallet to match your best credit card rewards before checkout.

Safari's Notify Me feature and Google's price-tracking tools can monitor products and send alerts when prices drop on your iPhone or Android.

George Weiner built PACspam.org to trace who sends nonstop political fundraising texts after blocking numbers repeatedly failed to stop the messages.

A dedicated VPN IP address may reduce frustrating CAPTCHAs and bank login security checks by giving websites a consistent connection to recognize.

Apple Wallet in iOS 27 lets you create digital passes from physical cards using a photo or screenshot, but not every card in your wallet qualifies.

Anthropic's Claude AI submitted a fabricated eyewitness tip about an unsolved murder to a Philadelphia police website during automated testing.

P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.

Cybersecurity experts told Fox News Digital that a cyberattack on French supermarket freezers should warn the U.S. about critical infrastructure gaps.

The Oracle Health breach exposed medical records, Social Security numbers and diagnoses of nearly 20 million patients across multiple states.

The new Tesla Roadster drove upside down and launched into the air at SpaceX's Texas facility, but a 2028 production target remains unconfirmed.

Apple's iOS 27 lets you add keywords to iPhone photos, while Samsung Gallery tags and Google Photos search offer similar organization tools.

The Key To Success - Choose The Right Partners

Small Business