If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If an organization lacks a mission statement, it is worthwhile... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Many physical therapists in private practice have the appearance of... Read More
My clients and many of my readers are small and... Read More
When is advice free and when should you charge for... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
A cherished business doctrine is that growth must be a... Read More
As a teenager I worked for my father's small business.... Read More
Are you a small business owner who wants to expand... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
One major issue not being addressed right now in the... Read More
How do window cleaning franchise businesses start? It is a... Read More
If you run a pressure washing business it is a... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
When do annoyances in a relationship become too much to... Read More
Just a few years ago, when one thought of a... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Commonly folks have asked me what the technical difference is... Read More
When it comes to cost, how much can you afford... Read More
As a franchisor I am always asked by new and... Read More
When do you need to get more involved with the... Read More
To wash an airplane there are many items you will... Read More
A corporate shell could be liken to a house that... Read More
Pressure washing companies must look for customers in the retail... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
One of the best ways to make money in the... Read More
One thing I have noticed in my travels to different... Read More
More sales and more profit. Isn't that what you want... Read More
As a practitioner and student of Small Business Marketing, I... Read More
How do you sponsor an event and get personal introductions... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Everyone loves a good story. Whether it's the story of... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
Most business owners know when they need an accountant, but... Read More
Want your small business to flip instead of flop?! Statistically... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Does your small business have a banking and credit card... Read More
Competition in the business world is often viewed as a... Read More
Have Some Time to Yourself One of the most important... Read More
Which questions do you need to ask to even get... Read More
How a donation is different from a sponsorship and what... Read More
Before you start a business we encourage you to prepare... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Q: I will be retiring this year at age 60... Read More
Business checks are available in many styles and varieties. They... Read More
When working properly, computers enable small businesses to make big... Read More
Recently one of my customers told me the chaos swirling... Read More
You've always liked flowers and you think the idea of... Read More
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