If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The Customer Analysis section of the business plan assesses the... Read More
All franchises must meet the legal definition of a franchise... Read More
Recently one of my customers told me the chaos swirling... Read More
The story is told of a tiger chasing some goats... Read More
What does buying a fat pig have to do with... Read More
As small business managers, we juggle limited resources in a... Read More
Why should you describe your business to others in 5... Read More
For many small businesses, the "S" corporation is the business... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
We visited Lexus USA, home of the Lexus North America... Read More
I propose this thought on the subject of Franchisee territory... Read More
In a perfect world, starting a small business would be... Read More
I love lists. I make them for everything. And I'm... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
As I am preparing for my attendance to the CoachVille's... Read More
Ok, you have successfully accomplished your dream of being the... Read More
When you go into business for yourself, there are many... Read More
You can provide affordable health care plans to your employees.... Read More
Take advantage of world politics today and start your own... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
I frequently give presentations at small business gatherings, providing me... Read More
The day care industry is expanding. There are now more... Read More
As a teenager I worked for my father's small business.... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
We all know how glorious those first warm days of... Read More
What are the best methods for keeping a good business... Read More
Small business owners often enter their field with great expectations.... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Small business success is very similar to learning to walk,... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
If you are worried about how many different business cards... Read More
A reader of one of my online sessions asked should... Read More
All franchises must meet the legal definition of a franchise... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
A Mattress Cleaning Business might be just for you if... Read More
You can make your trade show experience much easier by... Read More
We all know that a building has to have a... Read More
Last summer the FTC put forth a report and then... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
The American system of business management has been admired and... Read More
Many times small businesses want to expand their businesses and... Read More
If you are in the professional car care business you... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Opening a carpet cleaning business is a great way to... Read More
A successful joint venture marketing effort is the goal of... Read More
Q: I will be retiring this year at age 60... Read More
In the summer, I can't drive two blocks without seeing... Read More
Some of the very qualities that attract people to the... Read More
Many pressure washing companies will be glad to take on... Read More
Auto detailers are often asked to clean boats and detail... Read More
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