If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Do You Really Need a Toll-Free Number for Your Business?... Read More
You're pretty proud of yourself! After all, only four months... Read More
It seems so long ago that I started my first... Read More
Congratulations, you are starting a small business! You are taking... Read More
Many have not experienced a fire up close. One year... Read More
"What do you do?" It just might be one of... Read More
The last time I spoke and went into a bit... Read More
Why should you describe your business to others in 5... Read More
Many companies wish to expand and a few wish to... Read More
If I had $1.00 every time I heard someone say... Read More
That sizzling sound you're hearing may be a symptom of... Read More
What is in an information plan?Before you even meet with... Read More
Passion. Passion alone can make your business successful. As an... Read More
Treat your business as a serious, full-time business and be... Read More
In franchising an individual desirous of their own business will... Read More
Just a few years ago, when one thought of a... Read More
Introduction: This article is written as a general discussion on... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Over regulation of small business is so intense it is... Read More
There will come a time in your business where you... Read More
There is a Batting Cages Business for those people who... Read More
Senior citizens are generally not a large marketing segment for... Read More
Large corporations use employee manuals to both educate employees about... Read More
One of the great challenges for independent professionals and small... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
First you have to start with knowing your budget and... Read More
This morning, I went to take a short walk outside.... Read More
So you want to get into the auto detailing business... Read More
Your business is only as good as the number of... Read More
Under the Securities Act of 1933, any offer to sell... Read More
The resume writing service serves an important role in the... Read More
Your on-line success is based on your efforts and yours... Read More
There are many factors to be considered when you are... Read More
Are you -- like 70 percent of small business owners... Read More
If you are a motorcycle detailer and need to expand... Read More
What types of companies do you want to align yourself... Read More
You are selling your small business (business value under $1... Read More
A reader of one of my online sessions asked should... Read More
Q: I will be retiring this year at age 60... Read More
Commonly folks have asked me what the technical difference is... Read More
How do you find groups that are in need of... Read More
As stability emerges in the Middle East there will be... Read More
You've probably heard the statistic that 95% of small businesses... Read More
After over 30 years of participating in hundreds of businesses,... Read More
Thankfully, most of us will never find out. That is... Read More
The restaurant industry in the United States employs an estimated... Read More
As a practitioner and student of Small Business Marketing, I... Read More
You know your prospects need what you sell. You know... Read More
Many pressure washing companies will be glad to take on... Read More
Most of us remember going to at least one garage... Read More
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