If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Starting and growing a small business can be a daunting... Read More
Your business is making profits, but where is the cash?... Read More
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One thing I have noticed in my travels to different... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
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Before you read any further in this article, I'd like... Read More
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So you want to get into the auto detailing business... Read More
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At first blush this idea might be difficult to wrap... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
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1. Know Where You're Going ? Coach Herb Brooks had... Read More
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Here are seven ways for owners of small businesses to... Read More
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Your business is only as good as the number of... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
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It is not surprising that some people may perceive Six... Read More
Early in my career, I wrote an article for a... Read More
If you are looking for a way to own your... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
Once you've decided to incorporate your small business the next... Read More
An observation while returning home from a seminar: Getting away... Read More
As I am preparing for my attendance to the CoachVille's... Read More
What would happen if you decided to take an extended... Read More
In the first part of this article I put forward... Read More
Back when I owned an inventory-based business, one of my... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Office support services can range from basic data entry to... Read More
I meet and talk to hundreds and hundreds of business... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
There have been many great points raised on both sides... Read More
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In the first article we mentioned the main characteristics that... Read More
Many people ask how many graphs or charts they should... Read More
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