If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you ask most small business owners what priority CRM... Read More
Why? Because they have access to world class public relations... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
You are probably hard at work promoting your business (and... Read More
Anyone in business today realizes both the natural dependency on... Read More
Seventy percent of US households use the web when shopping... Read More
What will your business look like a year from today?If... Read More
Your product is dying. With the same inevitability that we... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
Your business is only as good as the number of... Read More
As you may know, there are many ways to incorporate... Read More
For the employees, payday is the brightest day; they finally... Read More
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Obtaining a business credit card enables the small business owner... Read More
The Boston suburbs seem to be rich with possible locations... Read More
In many industries, image is one of the last things... Read More
Here are a few tips on how to hand out... Read More
"The way to develop self-confidence is to do the thing... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Many small business startups fail within the first 2 years... Read More
Most business owners do not think of selling their companies... Read More
Last week's question from Anthony R. on how to choose... Read More
First you have to start with knowing your budget and... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
Many auto detailers fall short in their sales presentations. I... Read More
My colleague, Jane, recently lamented to me an all too... Read More
How is your pipeline structured?I assume most of you have... Read More
You have spent considerable time pulling your business plan together,... Read More
Buyers want both online and local information about where to... Read More
A Private Investigator is a professional trained in the art... Read More
How a donation is different from a sponsorship and what... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
Is this you?You dreamed of owning your own business, doing... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
Let's face it, we all tend to get stuck in... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
Franchisor expansion policies are not as simple as one might... Read More
As the owner or an employee of a small-to medium-sized... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
The life cycle of the typical small business is short... Read More
Business consulting opportunities might be just what your are looking... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Congratulations, you are starting a small business! You are taking... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
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