If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Here are some useful tips on how to select a... Read More
It is essential that you fully understand how the fuel... Read More
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Over the years I heard the best way to learn... Read More
Cash flow. To stay in business, you've got to keep... Read More
Whether it has been thrust upon you by external market... Read More
Before you start a business we encourage you to prepare... Read More
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Remember the cleaning business is all about time ratio to... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
Like most regulatory bodies in the United States, the Federal... Read More
All franchises must meet the legal definition of a franchise... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
In the summer, I can't drive two blocks without seeing... Read More
Traditional advertising methods are still being used for almost 90%... Read More
I am simply amazed at the problems some of my... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
We were more than excited. Our women's doubles tennis team... Read More
Many investors and business ethics professionals are calling for more... Read More
Last week's question from Anthony R. on how to choose... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
In a quest for customers and to keep those customers,... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Support is critical for your small business survival. You may... Read More
Quality control in franchising companies is paramount and all franchising... Read More
How often has someone thought of starting a business based... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
So there I was ? sitting in the audience of... Read More
The resume writing service serves an important role in the... Read More
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What is the best time to expand a mobile car... Read More
A reader of one of my online sessions asked should... Read More
1. TargetYou are not all things to all people. Decide... Read More
We love Wichita because it has great all round weather... Read More
WHEN you are operating or planning a small business that... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
You've heard it before; we're living in an information age.... Read More
You're a small business owner with a hot new product... Read More
Many companies wish to expand and a few wish to... Read More
How do you sponsor an event and get personal introductions... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
A lot of business owners I've spoken with lately have... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
You may be in Mail Order, Direct Mail, or you... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Many new ventures are preoccupied with all the money they... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
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