If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Franchising Corporations need to maintain an iron fist when it... Read More
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A common hazard faced by new entrepreneurs is a lack... Read More
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Would you rather have one good client paying you five... Read More
As a practitioner and student of Small Business Marketing, I... Read More
What is the Big Race all about when it comes... Read More
Back when I owned an inventory-based business, one of my... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
If you plan to upgrade your workshop into an Authorized... Read More
Great question!Freeing your time is an indisputably key element in... Read More
E-mail and Internet use are integral parts of the typical... Read More
What is in an information plan?Before you even meet with... Read More
I ran a franchise company for many years, a car... Read More
Over regulation of small business is so intense it is... Read More
It has been said that the only constant is change.... Read More
In this paper, I will:1. provide a framework for creating... Read More
Many people ask how many graphs or charts they should... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
What's your job profitability? I meet with business owners every... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
Those who are in the pressure washer business should not... Read More
If you are the boss and you think your job... Read More
Many pressure washing companies will be glad to take on... Read More
Many small business startups fail within the first 2 years... Read More
The choice of financing is an important determinant of whether... Read More
Your on-line success is based on your efforts and yours... Read More
To get approval for your small business loan application, you... Read More
We all know that competition is an ugly word but... Read More
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"So what?" is a lovely question.It can lead to a... Read More
Pardon my enthusiasm, but a large part of your small... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
One of the best marketing strategies a business or organization... Read More
Someone new to business ownership recently told me, "Before I... Read More
Remember the cleaning business is all about time ratio to... Read More
When starting a business, you have to determine the method... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Never underestimate the power of perception! Perception plays a major... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
First you have to start with knowing your budget and... Read More
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As I am preparing for my attendance to the CoachVille's... Read More
Remember the training programs, seminars, and workshops you had to... Read More
Most small businesses simply go about their daily business and... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
Is this you?You dreamed of owning your own business, doing... Read More
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